{"id":164705,"date":"2021-04-27T09:24:54","date_gmt":"2021-04-27T09:24:54","guid":{"rendered":"https:\/\/theindustry.beauty\/experimental-perfume-club-launches-first-ever-lab-boutique-at-seven-dials\/"},"modified":"2022-01-13T09:42:11","modified_gmt":"2022-01-13T09:42:11","slug":"experimental-perfume-club-launches-first-ever-lab-boutique-at-seven-dials","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/experimental-perfume-club-launches-first-ever-lab-boutique-at-seven-dials\/","title":{"rendered":"Experimental Perfume Club launches first ever lab-boutique at Seven Dials"},"content":{"rendered":"

Experimental Perfume Club (EPC) has unveiled a brand new UK flagship store at Seven Dials, featuring its first ever \u2018lab-boutique\u2019 concept.<\/b><\/p>\n

Spanning 550 sq ft, the space offers an environment that allows consumers to explore, understand and create their own fragrances and scents<\/strong>.<\/p>\n

The new lab-boutique is also set to facilitate both informative workshops and one-to-one appointments, as well as private groups and corporate events.<\/p>\n

Since its launch in 2016, EPC has hosted visitors at its working lab space in East London, and has established a brand presence at Selfridges<\/a> and Harvey Nichols<\/a>.<\/p>\n

The new location will also house the brand\u2019s own eponymous scent collection, which is created in-house<\/strong> using ingredients selected from around the world. The minimalist eau de parfums can be worn alone or used as building blocks to blend together for a personalised result.<\/p>\n\n

Emmanuelle Moeglin, Founder-Perfumer at Experimental Perfume Club commented: \u201cOur ethos at EPC is to bring the art of perfumery to the general public, so having an inviting physical environment in a central part of London is crucial.<\/p>\n

\u201cOur new home and flagship in Seven Dials will allow us to grow and expand our educational and experience-led operations, amongst a like-minded and tight-knit brand community. We are thrilled to have the exposure to new audiences from this Monmouth Street location and very excited to connect with more perfume lovers in this space.<\/strong>\u201d<\/p>\n

The announcement of Experimental Perfume Club follows the relaunch of Seven Dials Unplugged<\/a>, an initiative to drive people to the area by providing live acoustic music.<\/p>\n

TheIndustry.fashion visited Seven Dials during the first week of non-essential retail reopening<\/a>, with crowds flocking to stores to experience physical retail purchasing once again.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Experimental Perfume Club (EPC) has unveiled a brand new UK flagship store at Seven Dials, featuring its first ever \u2018lab-boutique\u2019 concept.<\/p>\n","protected":false},"author":49,"featured_media":143468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[11262,18022,18023,18024,10160,16125,16079,13383],"acf":[],"yoast_head":"\nExperimental Perfume Club launches first ever lab-boutique at Seven Dials - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/experimental-perfume-club-launches-first-ever-lab-boutique-at-seven-dials\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experimental Perfume Club launches first ever lab-boutique at Seven Dials - TheIndustry.beauty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theindustry.beauty\/experimental-perfume-club-launches-first-ever-lab-boutique-at-seven-dials\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.beauty\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-27T09:24:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-13T09:42:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/07\/epcout.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theindustry.beauty\/experimental-perfume-club-launches-first-ever-lab-boutique-at-seven-dials\/\",\"url\":\"https:\/\/theindustry.beauty\/experimental-perfume-club-launches-first-ever-lab-boutique-at-seven-dials\/\",\"name\":\"Experimental Perfume Club launches first ever lab-boutique at Seven Dials - TheIndustry.beauty\",\"isPartOf\":{\"@id\":\"https:\/\/theindustry.beauty\/#website\"},\"datePublished\":\"2021-04-27T09:24:54+00:00\",\"dateModified\":\"2022-01-13T09:42:11+00:00\",\"author\":{\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"breadcrumb\":{\"@id\":\"https:\/\/theindustry.beauty\/experimental-perfume-club-launches-first-ever-lab-boutique-at-seven-dials\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theindustry.beauty\/experimental-perfume-club-launches-first-ever-lab-boutique-at-seven-dials\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theindustry.beauty\/experimental-perfume-club-launches-first-ever-lab-boutique-at-seven-dials\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theindustry.beauty\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Experimental Perfume Club launches first ever lab-boutique at Seven Dials\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theindustry.beauty\/#website\",\"url\":\"https:\/\/theindustry.beauty\/\",\"name\":\"TheIndustry.beauty\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theindustry.beauty\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\",\"name\":\"Tom Shearsmith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"caption\":\"Tom Shearsmith\"},\"description\":\"Tom Shearsmith is the Senior News & Features Writer at TheIndustry.fashion, joining the company in January 2019. 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