Zara is just days away from making its bold new entrance into the beauty space after more than 18 months of developing its new ultra-sustainable and inclusive range.<\/p>\n
The collection, which includes products for eyes, lips, face, and nails has been developed by British makeup artist Diane Kendal and is due to hit stores on May 12.<\/p>\n
Inspired by the slogan \u2018There is no beauty, only beauties\u2019, the inclusive collection features high-quality compounds and comes in a range of more than 130 colours including a mix of matt, satin and pearl finishes for a wide spectrum of skin tones.<\/p>\n
Housed in \u201cthoughtfully designed packaging,\u201d made with extensive use of recycled glass, the range has also been \u201ccrafted to keep,\u201d with all products engineered to be refilled and re-used.<\/strong><\/p>\n The retailer is also working to develop a recycling programme to give products a \u201cnew life\u201d after use.<\/p>\n The Zara Beauty range will launch in stores across Europe, the US, Canada, Mexico, China, South Korea, Japan, Australia, and New Zealand on May 12.<\/p>\n In-store, the collection will be merchandised in new fully-fitted dedicated sections which will be set apart from the main shop floor with colour-matching flooring, walls and ceilings.<\/strong><\/p>\n Zara Beauty will also be fully shoppable online where it will also be supported by Zara\u2019s virtual try-on tool.<\/p>\n Zara has previously dipped its toes into the beauty sector, having launched a lipstick line inspired by makeup artist Pat McGrath in 2018 and has collaborated with Jo Malone on a fragrance.<\/p>\n","protected":false},"excerpt":{"rendered":" Zara is just days away from making its bold new entrance into the beauty space after more than 18 months of developing its new ultra-sustainable and inclusive range.<\/p>\n","protected":false},"author":82,"featured_media":143568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[18088,10216,18087],"acf":[],"yoast_head":"\n