Luxury make-up sales spiked 229% in the first two weeks that retail and outdoor dining resumed post-lockdown, as UK consumers re-embraced the category, new data from The NPD Group shows.<\/p>\n
The leap follows a tough year for the luxury makeup market which was dealt a blow by Covid-19, with sales having slipped from \u00a32.6bn in 2019 to \u00a32bn in 2020.<\/p>\n
However, spend has rebounded in recent weeks following the easing of lockdowns and the return of socialising in outdoor bars, pubs and restaurants, the NPD Group said.<\/p>\n
In the two weeks from 11 April 2021 to 24 April 2021, prestige make-up sales in most sub-categories reported triple-digit growth.<\/strong><\/p>\n Foundation sales increased by 253%, tinted moisturiser sales increased by 267% and bronzer sales by 173%.<\/p>\n Total sales of lip products meanwhile, increased by 190% in the first two weeks following the reopening of retail.<\/strong><\/p>\n Lip gloss sales rose by 185% and lip liner sales by a massive 434% in this period.<\/strong><\/p>\n Sales of eye make-up, which have become an \u201cimportant part\u201d of the new mask-wearing ritual, also showed strong growth in the two weeks to 24 April, with sales of mascara up by 287%, while sales of eyeliner and eyelashes increased by 283% and 307% respectively.<\/p>\n NPD UK Beauty account manager Emma Fishwick said: \u201c2020 was a very challenging year for the prestige make-up sector.<\/p>\n \u201cWe are very pleased to see that consumers have not lost their love of wearing make-up and this has been demonstrated by their eagerness to embrace a more made-up look as they return to physical stores and start going out to socialise again in England, with Scotland and Wales following soon afterwards.<\/strong><\/p>\n \u201cWe expect this trend to continue as restrictions are eased further over the coming weeks and months.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Luxury make-up sales spiked 229% in the first two weeks that retail and outdoor dining resumed post-lockdown, as UK consumers re-embraced the category, new data from The NPD Group shows.<\/p>\n","protected":false},"author":82,"featured_media":143731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[5707,18202,17194],"acf":[],"yoast_head":"\n