{"id":164985,"date":"2021-05-27T15:55:37","date_gmt":"2021-05-27T14:55:37","guid":{"rendered":"https:\/\/theindustry.beauty\/shaftesbury-opens-first-retailer-as-part-of-start-up-with-seven-dials-pop-up-incubator-initiative\/"},"modified":"2022-01-13T09:42:09","modified_gmt":"2022-01-13T09:42:09","slug":"shaftesbury-opens-first-retailer-as-part-of-start-up-with-seven-dials-pop-up-incubator-initiative","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/shaftesbury-opens-first-retailer-as-part-of-start-up-with-seven-dials-pop-up-incubator-initiative\/","title":{"rendered":"Shaftesbury opens first retailer at \u2018Start Up With Seven Dials\u2019 pop-up incubator initiative"},"content":{"rendered":"

Shaftesbury has officially announced the opening of Olive Jennings at 35-37 Monmouth Street in Seven Dials<\/strong>, marking the first retailer to launch as part of the \u2018Start Up With Seven Dials\u2019 pop-up incubator initiative.<\/p>\n

Olive Jennings, a curated lifestyle brand founded by designer Amy Harrison-Mason and named after her grandmother, is one of four female-led brands to be selected from a pool of 30 entrants<\/a> following a comprehensive judging process with a panel of industry experts.<\/p>\n

The four selected brands were awarded the opportunity to trade from Seven Dials for a limited time, with a \u2018black canvas\u2019 retail space provided and full operational support from Shaftesbury.<\/p>\n

The newly-opened Olive Jennings store is offering the brand\u2019s full range of eco-friendly homewares and d\u00e9cor, including hand-made dried flower arrangements and fragrant room mists<\/strong>, all of which are produced with a focus on quality and sustainability.<\/p>\n\n

The space is also set to house a series of craft workshops, facilitated by Amy, for visitors to learn the art of hand-tied bouquets and fragrance creation.<\/p>\n

Olive Jennings also provides a creative studio service for product and lifestyle photography, elements of which form part of the in-store experience for visitors.<\/p>\n

Samantha Bain Mollison, Retail Director at Shaftesbury, commented on the launch: \u201cOlive Jennings stood out to us immediately for its gorgeous product range and well-considered approach to production and quality<\/strong>, all of which align with Seven Dials as a destination. Amy has brought this Monmouth Street space to life beautifully and is actively showcasing how much value a physical retail presence can bring to an emerging, digital-native brand.\u201d<\/p>\n

Amy Harrison-Mason, Founder of Olive Jennings added: \u201cHaving our first store has long been a dream of mine, and I couldn't think of anywhere better for that to become a reality than Seven Dials.<\/p>\n

\u201cThis location is one of the first places in London that I fell in love with when I moved here - it\u2019s home to so many exciting new businesses, and also maintains the history and culture of the area which I think is really special. I can\u2019t wait to be a part of it, especially at such an important time for retail.\u201d<\/p>\n

The launch of Olive Jennings in Seven Dials precedes other initiative winners, Tihara Smith, Billy London and KATI KAIA<\/a>, all of which will open individual retail pop-up spaces in Seven Dials in the coming months.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Shaftesbury has officially announced the opening of Olive Jennings at 35-37 Monmouth Street in Seven Dials, marking the first retailer to launch as part of the \u2018Start Up With Seven Dials\u2019 pop-up incubator initiative.<\/p>\n","protected":false},"author":49,"featured_media":143973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[14932,13383,12857],"acf":[],"yoast_head":"\nShaftesbury opens first retailer at \u2018Start Up With Seven Dials\u2019 pop-up incubator initiative - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/shaftesbury-opens-first-retailer-as-part-of-start-up-with-seven-dials-pop-up-incubator-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shaftesbury opens first retailer at \u2018Start Up With Seven Dials\u2019 pop-up incubator initiative - 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