{"id":165019,"date":"2021-06-02T12:02:18","date_gmt":"2021-06-02T11:02:18","guid":{"rendered":"https:\/\/theindustry.beauty\/amazon-gears-up-for-epic-prime-day-2021-including-deals-from-300000-small-sellers\/"},"modified":"2022-01-13T09:42:09","modified_gmt":"2022-01-13T09:42:09","slug":"amazon-gears-up-for-epic-prime-day-2021-including-deals-from-300000-small-sellers","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/amazon-gears-up-for-epic-prime-day-2021-including-deals-from-300000-small-sellers\/","title":{"rendered":"Amazon gears up for \"epic\" Prime Day 2021 including deals from 300,000 small sellers"},"content":{"rendered":"<p>Preparations for Amazon Prime Day 2021 are in full swing with the etailer promising two days of \u201cepic savings\u201d and more than a million global deals from its small and medium-sized business selling partners.<\/p>\n<p><!--more--><\/p>\n<p>Set to be held on<em>\u00a0<\/em>21\u00a0and 22\u00a0June, the annual event will include key deals across fashion and beauty, along with other categories such as home, toys, tech and entertainment.<\/p>\n<p style=\"text-align: left;\"><strong>A number deals have also been launched early to help drive excitement in the run up to the event, including a new Amazon Fashion offer which enables customers to shop product edits from influencers with 20% off and visit <a href=\"https:\/\/www.instagram.com\/amazonfashioneu\/?hl=en\">Instagram<\/a> to discover latest Prime Day deals from an array of fashion and beauty brands.<\/strong><\/p>\n<p>Amazon\u2019s \u2018try before you buy\u2019 fashion service Prime Wardrobe is also offering shoppers \u00a315 off when they keep \u00a3100 worth of items from their first Prime Wardrobe order.<\/p>\n<p>Promotions on a range of beauty items have also been launched, including 17% off selected Molton Brown products and up to 25% off selected Elemis products.<\/p>\n<p>Amazon is also backing its small business selling partners with a new curated <a href=\"http:\/\/amazon.co.uk\/supportsmall\">storefront<\/a>.<\/p>\n<p><strong>It has also doubled the number of small business sellers eligible for its 'Spend \u00a310 Get \u00a310 promotion, which offers Prime members a \u00a310 credit to spend on Prime Day when they spend \u00a310 on small business products in Amazon\u2019s store from between 7 and 20 June.<\/strong><\/p>\n<p>More than 300,000 small business sellers globally will be eligible for the promotion this year, \u201cgiving customers more opportunities to support small,\u201d Amazon said.<\/p>\n<p>Customers with Amazon\u2019s Alexa Echo device will also be able to shop the offer by saying \u201cAlexa, shop small business\u201d to discover products eligible for the promotion.<\/p>\n<p>Amazon UK country manager John Boumphrey said: \u201cThis Prime Day, we\u2019re offering Prime members millions of deals from great brands which we know our customers love.<\/p>\n<p>\u201cWe\u2019re also continuing our support for the small businesses selling on Amazon by running our \u2018spend \u00a310 get \u00a310 offer\u2019, which will help thousands of smaller companies in the run up to Prime Day.<\/p>\n<p>\u201cAs a Prime Day first, we\u2019re also delighted to be increasing our donations to charity when customers shop through AmazonSmile, so there is plenty for everyone this year.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Preparations for Amazon Prime Day 2021 are in full swing with the etailer promising two days of \u201cepic savings\u201d and more than a million global deals from its small and medium-sized business selling partners.<\/p>\n","protected":false},"author":82,"featured_media":144031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[9783,18416,10244,11644,18417],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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