{"id":165074,"date":"2021-06-09T13:20:46","date_gmt":"2021-06-09T13:20:46","guid":{"rendered":"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/"},"modified":"2022-01-13T09:42:08","modified_gmt":"2022-01-13T09:42:08","slug":"lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/","title":{"rendered":"Lady Gaga's Haus Labs marks iconic album anniversary with new beauty box"},"content":{"rendered":"

Haus Laboratories, the beauty brand created by Lady Gaga in 2019, has marked the 10th Anniversary of her Born This Way album, with the launch of a limited-edition makeup box set.<\/p>\n

<\/p>\n

Containing a curated collection of 16 full-size Haus Labs beauty products, including a selection of its long-wearing liquid, pencil, and kohl eye-liners, lip crayons, glosses, and red sparkle lipstick, the new Bad Kid Vault has been designed to help fans recreate looks from the iconic album's visuals.<\/strong><\/p>\n

The box is adorned with a behind-the-scenes selfie taken on the set of BTW, and a special message from Gaga.<\/p>\n

Named after the \u201cfan-favourite\u201d Bad Kids track on the LGBTQ+ hit album, the limited-edition Vault is available exclusively on hauslabs.com.<\/a><\/p>\n

To mark the anniversary, Haus Labs is also giving away three signed-by-Lady Gaga VAULTS on Instagram as well as kicking off a makeup transformation and lip sync challenge on TikTok, as-well-as releasing Born This Way makeup looks from friends of the brand.<\/strong><\/p>\n

Launched in 2019 by Lady Gaga, Haus Laboratories is a global, digitally-native makeup brand that \u201ccelebrates art, colour, and self-love.\u201d<\/p>\n

The brand's mission is to \"empower and uplift through makeup\" with $1 from every purchase on hauslabs.com going to Lady Gaga's Born this Way Foundation supporting the mental health of young people.<\/p>\n","protected":false},"excerpt":{"rendered":"

Haus Laboratories, the beauty brand created by Lady Gaga in 2019, has marked the 10th Anniversary of her Born This Way album, with the launch of a limited-edition makeup box set.<\/p>\n","protected":false},"author":82,"featured_media":144131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[18479,16017],"acf":[],"yoast_head":"\nLady Gaga's Haus Labs marks iconic album anniversary with new beauty box - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lady Gaga's Haus Labs marks iconic album anniversary with new beauty box - TheIndustry.beauty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.beauty\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-09T13:20:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-13T09:42:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/07\/BAD-KIDS-GAGA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"896\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gaelle Walker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gaelle Walker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/\",\"url\":\"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/\",\"name\":\"Lady Gaga's Haus Labs marks iconic album anniversary with new beauty box - TheIndustry.beauty\",\"isPartOf\":{\"@id\":\"https:\/\/theindustry.beauty\/#website\"},\"datePublished\":\"2021-06-09T13:20:46+00:00\",\"dateModified\":\"2022-01-13T09:42:08+00:00\",\"author\":{\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/148dcd61e003a0dab9b6ae0a9fcab06a\"},\"breadcrumb\":{\"@id\":\"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theindustry.beauty\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lady Gaga's Haus Labs marks iconic album anniversary with new beauty box\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theindustry.beauty\/#website\",\"url\":\"https:\/\/theindustry.beauty\/\",\"name\":\"TheIndustry.beauty\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theindustry.beauty\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/148dcd61e003a0dab9b6ae0a9fcab06a\",\"name\":\"Gaelle Walker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/decdeceae2b9ce6cfc3a81f3ce8bb06e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/decdeceae2b9ce6cfc3a81f3ce8bb06e?s=96&d=mm&r=g\",\"caption\":\"Gaelle Walker\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lady Gaga's Haus Labs marks iconic album anniversary with new beauty box - TheIndustry.beauty","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/","og_locale":"en_GB","og_type":"article","og_title":"Lady Gaga's Haus Labs marks iconic album anniversary with new beauty box - TheIndustry.beauty","og_url":"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/","og_site_name":"TheIndustry.beauty","article_published_time":"2021-06-09T13:20:46+00:00","article_modified_time":"2022-01-13T09:42:08+00:00","og_image":[{"width":1280,"height":896,"url":"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/07\/BAD-KIDS-GAGA.jpg","type":"image\/jpeg"}],"author":"Gaelle Walker","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Gaelle Walker","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/","url":"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/","name":"Lady Gaga's Haus Labs marks iconic album anniversary with new beauty box - TheIndustry.beauty","isPartOf":{"@id":"https:\/\/theindustry.beauty\/#website"},"datePublished":"2021-06-09T13:20:46+00:00","dateModified":"2022-01-13T09:42:08+00:00","author":{"@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/148dcd61e003a0dab9b6ae0a9fcab06a"},"breadcrumb":{"@id":"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/theindustry.beauty\/lady-gagas-haus-labs-brand-marks-iconic-album-anniversary-with-new-beauty-box\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theindustry.beauty\/"},{"@type":"ListItem","position":2,"name":"Lady Gaga's Haus Labs marks iconic album anniversary with new beauty box"}]},{"@type":"WebSite","@id":"https:\/\/theindustry.beauty\/#website","url":"https:\/\/theindustry.beauty\/","name":"TheIndustry.beauty","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theindustry.beauty\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/148dcd61e003a0dab9b6ae0a9fcab06a","name":"Gaelle Walker","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/decdeceae2b9ce6cfc3a81f3ce8bb06e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/decdeceae2b9ce6cfc3a81f3ce8bb06e?s=96&d=mm&r=g","caption":"Gaelle Walker"}}]}},"modified_by":null,"_links":{"self":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/165074"}],"collection":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/comments?post=165074"}],"version-history":[{"count":1,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/165074\/revisions"}],"predecessor-version":[{"id":198288,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/165074\/revisions\/198288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/media\/144131"}],"wp:attachment":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/media?parent=165074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/categories?post=165074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/tags?post=165074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}