{"id":165122,"date":"2021-06-15T08:37:06","date_gmt":"2021-06-15T08:37:06","guid":{"rendered":"https:\/\/theindustry.beauty\/huda-kattan-backs-fresha-beauty-booking-platform\/"},"modified":"2022-01-13T09:42:08","modified_gmt":"2022-01-13T09:42:08","slug":"huda-kattan-backs-fresha-beauty-booking-platform","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/huda-kattan-backs-fresha-beauty-booking-platform\/","title":{"rendered":"Huda Kattan backs Fresha beauty booking platform"},"content":{"rendered":"<p>Beauty entrepreneur Huda Kattan has backed free salon and spa booking platform <a href=\"https:\/\/www.fresha.com\/\">Fresha<\/a> - as it seeks to extend its reach around the world and into the beauty e-commerce space.<\/p>\n<p><!--more--><\/p>\n<p><strong>Kattan\u2019s backing of the platform, via her private investment office HB Investments, marked \u201ca powerful joining of forces between the beauty industry's leading technology platform and one of the world's most successful beauty entrepreneurs,\u201d Fresha said.<\/strong><\/p>\n<p>The platform allows customers to discover, book and pay for tens of millions of beauty and wellness appointments with more than 50,000 partner salons and spas around the world, who use its subscription-free software to manage their operations.<\/p>\n<p><strong>The platform also removes a number of other \u201ckey pain points\u201d often encountered by service-based businesses, by simplifying the acceptance of online appointment bookings, processing of card payments and management of customer records, along with smart automations for marketing, staffing, product inventory and accounting.<\/strong><\/p>\n<p>Commenting on the investment, Kattan, who founded the Huda Beauty empire, said: \"I've witnessed first-hand the positive impact Fresha has for beauty entrepreneurs.<\/p>\n<p><strong>\"The company is a force for good in the growing community of beauty professionals around the globe, who are increasingly adopting a self-employed approach.<\/strong><\/p>\n<p>\u201cBy making top business software accessible without any subscription fees, Fresha lets professionals focus on what they do best \u2014 offering great experiences for their customers.\"<\/p>\n<p>Fresha Founder and chief executive officer\u00a0William Zeqiri added: \"We see plenty of exciting opportunities for Fresha to work together closely with\u00a0Huda Kattan\u00a0and her team, particularly in the space of beauty product ecommerce.\"<\/p>\n<p><strong>\"The beauty industry is on the verge of a major transition online.<\/strong><\/p>\n<p><strong>\u201cFresha is leading the way with free software for salons, barbershops and spas around the world.<\/strong><\/p>\n<p>\u201cFresha's partner businesses rely on the platform for its ease of use, time-saving benefits and embedded features to grow sales, while end consumers enjoy a premium booking and payment experience.<\/p>\n<p>\"Our tools for online bookings and automated marketing, with mobile apps and direct integrations to Instagram, Facebook and Google bring local businesses closer to where customers increasingly are; online.\"<\/p>\n<p>The backing from HB Investments was part of a larger <span class=\"xn-money\">$100 million<\/span> financing for Fresha - led by <span class=\"xn-location\">New York<\/span>-based growth equity firm General Atlantic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beauty entrepreneur Huda Kattan has backed free salon and spa booking platform Fresha - as it seeks to extend its reach around the world and into the beauty e-commerce space.<\/p>\n","protected":false},"author":82,"featured_media":144215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[18531,17286,17287],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Huda Kattan backs Fresha beauty booking platform - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/huda-kattan-backs-fresha-beauty-booking-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Huda Kattan backs Fresha beauty booking platform - 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