Skincare is set to set the global beauty industry alight over the coming years, with the category expected to hit $181bn by 2025, new research from Euromonitor International suggests.<\/p>\n
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Growth looks set to be driven by the consumer quest for \u201cskinimalism\u201d - happening in the form of simplified brand messaging, formulations and routines, as well as growing consumer understanding of, and demand for, active ingredients, Euromonitor said.<\/strong><\/p>\n \u201cBrands that play on trust and transparency, as well as those with science-backed credentials and \u201cclinical\u201d efficacy will continue to resonate well,\u201d Euromonitor Beauty and Fashion consultant Kayla Villena said.<\/p>\n E-commerce sales, backed by virtually enabled at-home experiences, are likely to account for a significant proportion of the growth \u2013 building on the 23% boost in-commerce sales of beauty and personal care products seen over 2020-2021.<\/p>\n \u201cBeauty brands that are purpose-driven, digitally-savvy, clinically-backed, price accessible and approachable are most likely to thrive, and continue to do so,\u201d Villena added. <\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Skincare is set to set the global beauty industry alight over the coming years, with the category expected to hit $181bn by 2025, new research from Euromonitor International suggests.<\/p>\n","protected":false},"author":82,"featured_media":142032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[11494,10249],"acf":[],"yoast_head":"\n