{"id":165357,"date":"2021-07-12T11:52:58","date_gmt":"2021-07-12T10:52:58","guid":{"rendered":"https:\/\/theindustry.beauty\/crocs-and-benefit-prepare-for-launch-of-new-beauty-collaboration\/"},"modified":"2022-01-13T09:42:06","modified_gmt":"2022-01-13T09:42:06","slug":"crocs-and-benefit-prepare-for-launch-of-new-beauty-collaboration","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/crocs-and-benefit-prepare-for-launch-of-new-beauty-collaboration\/","title":{"rendered":"Crocs and Benefit prepare for launch of new beauty collaboration"},"content":{"rendered":"

Crocs and Benefit are gearing up for the official launch of their new footwear and beauty collaboration across Europe, the US and Asia\u00a0tomorrow (13 July).<\/p>\n

<\/p>\n

From 12pm ET, shoppers will be able to snap up two new-look Crocs<\/a> styles which have been given a \u201chot pink\u201d makeover by the hit US beauty-brand.<\/strong><\/p>\n

Available in a hot pink shade, the Benefit X Crocs Classic Clog features a translucent glitter jelly upper and is adorned in Benefit themed Jibbitz charms, including a real compact mirror and miniature charms of some of its best-selling beauty products including Gimme Brow.<\/p>\n

The two-strap slide Benefit X Crocs Classic Sandal also features a hot pink sparkle finish along with pink gems and other charms.<\/p>\n

The launch will be backed the #BenefitOfCrocsChallenge and a fan giveaway which will invite consumers to take them through their typical make-up routine whilst wearing Crocs on their hands.<\/strong><\/p>\n

The collaboration follows a string of tie-ups between the footwear brand and various celebrities which has led to a revival in Crocs\u2019 popularity.<\/p>\n

Previous collaborators include Justin Bieber rapper Post Malone,\u00a0actor Priyanka Chopra and Latin pop star Bad Bunny.<\/p>\n","protected":false},"excerpt":{"rendered":"

Crocs and Benefit are gearing up for the official launch of their new footwear and beauty collaboration across Europe, the US and Asia\u00a0tomorrow (13 July).<\/p>\n","protected":false},"author":82,"featured_media":144637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[16787,15165,9907,18795],"acf":[],"yoast_head":"\nCrocs and Benefit prepare for launch of new beauty collaboration - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/crocs-and-benefit-prepare-for-launch-of-new-beauty-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crocs and Benefit prepare for launch of new beauty collaboration - 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