{"id":167587,"date":"2020-10-09T12:23:00","date_gmt":"2020-10-09T12:23:00","guid":{"rendered":"https:\/\/theindustry.beauty\/libertys-beauty-advent-calendar-becomes-its-fastest-selling-product-ever\/"},"modified":"2022-01-13T09:42:22","modified_gmt":"2022-01-13T09:42:22","slug":"libertys-beauty-advent-calendar-becomes-its-fastest-selling-product-ever","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/libertys-beauty-advent-calendar-becomes-its-fastest-selling-product-ever\/","title":{"rendered":"Liberty's Beauty Advent Calendar becomes its fastest selling product ever"},"content":{"rendered":"

Liberty\u2019s Beauty Advent Calendar has become the fastest selling product ever sold by the 147-year-old department store<\/strong>.<\/p>\n

The luxury department store's beauty advent calendar has been in great demand as thousands of shoppers stayed up until the early hours on Wednesday to purchase the 2020 edition.<\/p>\n

The calendar, which retails for \u00a3215, contains nearly \u00a3800 worth of luxury beauty, skincare and wellness products<\/strong> from leading beauty brands including Diptyque, Venn,\u00a0Aveda,\u00a0Nars and Ren, many of which are full-size products.<\/p>\n

Liberty increased its quantity of calendars by 20% this year due to an increasing demand and also made the calendar available for international shipping<\/strong>.<\/p>\n

Before launching on the 7 October, \u201ctens of thousands\u201d registered their interest online, with online searches for the calendar starting from January 2020.<\/p>\n

The luxury department store sold 15% of stock before 9am on Wednesday and US shoppers emerged as the second biggest customer<\/strong> after UK consumers.<\/p>\n

Buying director at Liberty, Sarah Coonan said: \u201cWhen we created the Beauty Advent Calendar in 2014 we had no idea it would be a global phenomenon.\u201d<\/p>\n

\u201cIt takes us a whole year to put together and we\u2019ve worked harder than ever to curate some of our very favourite products. With over six new brands and a killer line-up, this year\u2019s calendar is our highest value yet<\/strong>. Roll on December 1st!\u201d<\/p>\n

The last few years has seen a surge in luxury advent calendars with many premium and high end retailers such as Fortnum and Mason tapping into this market.<\/p>\n

Beauty calendars have also become readily available, with many beauty retailers, department stores and large British beauty brands joining the trend.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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