{"id":178408,"date":"2021-08-10T07:42:37","date_gmt":"2021-08-10T07:42:37","guid":{"rendered":"https:\/\/www.theindustry.fashion\/retail-sales-boost-cools-as-consumers-spend-on-entertainment\/"},"modified":"2021-08-10T07:42:37","modified_gmt":"2021-08-10T07:42:37","slug":"retail-sales-boost-cools-as-consumers-spend-on-entertainment","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/retail-sales-boost-cools-as-consumers-spend-on-entertainment\/","title":{"rendered":"Retail sales boost cools as consumers spend on entertainment"},"content":{"rendered":"<p>Retail sales continued to rise last month, although <strong>poor weather hampered the high street<\/strong> as shoppers stayed away, according to new data.<\/p>\n<p><!--more--><\/p>\n<p>The British Retail Consortium (BRC) and KPMG monthly sales monitor found that <strong>online sales remain strong with formalwear and beauty sales particularly high,<\/strong> as weddings and events could once again take place following the lifting of restrictions.<\/p>\n<p><strong>Fashion store sales returned to pre-pandemic levels<\/strong> although with staff starting to return to offices, sales of equipment for working from home fell, alongside furniture and household appliances.<\/p>\n<p><strong>Total sales in July were up 6.4% compared to a year ago,<\/strong> although this is down on the three-month rolling average of 14.7%.<\/p>\n<p><strong>Online sales slowed to growth of just 0.6%<\/strong> in July compared with a year ago although in July 2020 online sales had jumped 41% as the pandemic saw a huge shift in online orders.<\/p>\n<p>The reopening of non-essential retailers in April continues to skew the numbers, with<strong> non-food sales up 64.9% over the three months to July,<\/strong> compared with the same period a year ago at the height of the pandemic.<\/p>\n<p>But on a two-year basis, before the pandemic, <strong>store sales remain down 3.6% by comparison.<\/strong><\/p>\n<p>Food sales remain in growth, up 2.9% compared with a year ago, but, have slowed as more consumers head to restaurants and cafes following restriction easing.<\/p>\n<p>The switch away from shopping in stores was confirmed in <strong>separate data from Barclaycard, which found that spending on entertainment saw growth<\/strong> for the first time since the pandemic began, as consumers bought tickets to the theatre, cinema and sporting events.<\/p>\n<p>Around one in four said they have also been <strong>dipping into savings to make the most of post-lockdown life,<\/strong> with pubs, bars and clubs seeing a strong month.<\/p>\n<p>Barclaycard found <strong>consumer card spending grew 11.6% in July<\/strong> compared to the same period in 2019 including a 4.1% rise in fuel costs, the highest since before the pandemic due to rising oil prices and more people travelling on staycations.<\/p>\n<p>The entertainment industry saw growth up 8.1% and <strong>pubs, bars and clubs saw sales up 30.5%<\/strong> compared to July 2019.<\/p>\n<p>BRC CEO Helen Dickinson said: \u201cJuly continued to see strong sales, although growth has started to slow.<\/p>\n<p>\u201cThe <strong>lifting of restrictions did not bring the anticipated in-store boost,<\/strong> with the wet weather leaving consumers reluctant to visit shopping destinations.<\/p>\n<p>\u201cOnline sales remained strong, and with weddings and other social events back on for the summer calendar,<strong> formalwear and beauty all began to see notable improvement,<\/strong> so fashion outlets in particular saw a bounce back to pre-pandemic levels.\u201d<\/p>\n<p>She also warned that the <strong>number of empty shops continue to rise and high streets require further investment,<\/strong> urging the Government to implement wide ranging changes to the business rates system.<\/p>\n<p>Dickinson said: \u201cRetailers want to play their part in building back a better future for local communities, and Government must give them the tools to do so.\u201d<\/p>\n<p>Looking forward, Paul Martin, UK head of retail at KPMG, said he<strong> expects to see a slowdown in spending habits as economic challenges hit.<\/strong><\/p>\n<p>He said: \u201cStaffing pressures, increases in commodity and component costs, rising inflation eating into households\u2019 spending power and stalling consumer confidence<strong> could lead to a slowdown in retail sector growth as we head into autumn.\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail sales continued to rise last month, although poor weather hampered the high street as shoppers stayed away, according to new data.<\/p>\n","protected":false},"author":11,"featured_media":178409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,20824,10494,20826],"tags":[12427,10520,10519,9879,11408,10590,12061,16436],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retail sales boost cools as consumers spend on entertainment - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/retail-sales-boost-cools-as-consumers-spend-on-entertainment\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" 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