{"id":178529,"date":"2021-08-23T11:17:56","date_gmt":"2021-08-23T11:17:56","guid":{"rendered":"https:\/\/theindustry.beauty\/rosie-huntington-whiteleys-rose-inc-to-launch-at-space-nk-this-week\/"},"modified":"2022-01-13T09:42:02","modified_gmt":"2022-01-13T09:42:02","slug":"rosie-huntington-whiteleys-rose-inc-to-launch-at-space-nk-this-week","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/rosie-huntington-whiteleys-rose-inc-to-launch-at-space-nk-this-week\/","title":{"rendered":"Rosie Huntington-Whiteley's Rose Inc to launch at Space NK this week"},"content":{"rendered":"<p>Rose Inc, the hotly anticipated new beauty brand from Rosie Huntington-Whiteley, will <strong>launch exclusively in the UK at Space NK this week.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The first drop of the clean and sustainable collection of cosmetics, skincare and tools, from the <strong>entrepreneur and founder Huntington-Whitely and CEO Caroline Hadfield,<\/strong> will be available to buy from 27 August with the <a href=\"https:\/\/www.spacenk.com\/uk\/rose-inc-waitlist.html\" target=\"_blank\" rel=\"noopener\">waiting list now open.<\/a><\/p>\n<p>Rose Inc promises to\u00a0unite <strong>\"efficacy and ethics\" in formulas charged by proprietary bioengineered botanicals<\/strong> and safe synthetic ingredients. Plant-derived Squalane, Vitamins E, C and B5, pea sprout, tara gum, chicory, sea fennel extract and fig buttercup extract are some of the ingredients that feature across the range.<\/p>\n<p><strong>Amyris, which is the biotechnology company behind Biossance and Pipette,<\/strong> provided the proprietary science for Rose Inc. The brand says it prioritises\u00a0<span lang=\"EN-US\">innovative ingredients, sustainable solutions and high-performance, non-comedogenic formulations.<\/span><\/p>\n\n<p>The first release comprises:<\/p>\n<ul>\n<li><em>Softlight Luminous Hydrating Concealer<\/em>, \u00a323 \u2013 available in 20 shades<\/li>\n<li><em>Lip Sculpt Enriched Amplifying Color<\/em>, \u00a319.50 \u2013 available in 6 shades<\/li>\n<li><em>Brow Renew Enriched Shaping Gel<\/em>, \u00a319.50 \u2013 available in clear and 3 tinted shades<\/li>\n<li><em>Blush Divine Radiant Lip &amp; Cheek Color<\/em>, \u00a323 full size\/\u00a314 refill \u2013 available in 6 shades<\/li>\n<li><em>Radiant Reveal Brightening Serum<\/em>, \u00a353\/ \/\u00a327 travel size<\/li>\n<li><em>Skin Resolution Clarifying Toner<\/em>, \u00a324.50\/ \u00a312 travel<\/li>\n<\/ul>\n<p>Also included are <strong>reusable cosmetic rounds, made from bamboo cotton,<\/strong> which Huntington-Whiteley described as a \"little bit of luxury\".<span class=\"Apple-converted-space\">\u00a0<\/span>\u201cI\u2019m always looking for more ways to be environmentally responsible, and I welcome anything that elevates my skincare routine,\" she said.<\/p>\n<p>A focus on reducing waste and packaging is evident throughout the range with cartons made from\u00a0<strong>FSC-certified paper and hemp, plastic packaging made from\u00a050% post-consumer recycled plastic<\/strong><span class=\"Apple-converted-space\"><strong>\u00a0<\/strong>and f<\/span>ormulas manufactured with 100% renewable energy. Meanwhile bristles on the make-up brushes are vegan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rose Inc, the hotly anticipated new beauty brand from Rosie Huntington-Whiteley, will launch exclusively in the UK at Space NK this week.<\/p>\n","protected":false},"author":11,"featured_media":178915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[10148,20953,20952,13951,10202],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rosie Huntington-Whiteley&#039;s Rose Inc to launch at Space NK this week - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/rosie-huntington-whiteleys-rose-inc-to-launch-at-space-nk-this-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rosie Huntington-Whiteley&#039;s Rose Inc to launch at Space NK this week - 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