{"id":178555,"date":"2021-08-25T09:54:59","date_gmt":"2021-08-25T08:54:59","guid":{"rendered":"https:\/\/theindustry.beauty\/tiktok-to-let-users-shop-through-videos-on-the-app-via-shopify-deal\/"},"modified":"2022-01-13T09:42:02","modified_gmt":"2022-01-13T09:42:02","slug":"tiktok-to-let-users-shop-through-videos-on-the-app-via-shopify-deal","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/tiktok-to-let-users-shop-through-videos-on-the-app-via-shopify-deal\/","title":{"rendered":"TikTok to let users shop through videos on the app via Shopify deal"},"content":{"rendered":"<p>TikTok users will soon be able to buy items directly through the short videos on the app \u2013 something they had only been able to do through ads until now \u2013 with <strong>Kylie Cosmetics one of the first brands to offer the service.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The move has been brought about via a partnership with e-commerce platform Shopify, which said that <strong>Shopify merchants with a TikTok For Business account would be able to add a shopping tab to their TikTok profiles<\/strong> to create a \u201cmini-storefront\u201d that links directly to their online store for checkout.<\/p>\n<p>The shopping tool, which is still being tested, is <strong>available to Shopify merchants in the US, the UK and Canada,<\/strong> and will roll out to more regions in the coming months.\u00a0Shopify already had a deal with TikTok that let merchants create \u201cshoppable\u201d video ads that drive customers to online stores.<\/p>\n<p>Beauty entrepreneur Kylie Jenner explained why her brand would be one of the first to go live.\u00a0\u201cI built my business on social media;<strong> it\u2019s where my fans go first to look for what\u2019s new from Kylie Cosmetics<\/strong>,\u201d said Jenner.<\/p>\n<p>\u201c<strong>I have so much fun creating TikTok videos, and I love sharing posts of my fans using the products.<\/strong> That\u2019s why I\u2019m excited for Kylie Cosmetics to be one of the first to let customers shop directly on our TikTok!\u201d she added.<\/p>\n<p>Shopify president Harley Finkelstein added: \"<strong>Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key.<\/strong> By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world.\"<\/p>\n<p>Shopify and TikTok have also partnered to bring product links to Shopify merchants, which can be used to tag products in organic TikTok posts. The <strong>TikTok community can choose to shop directly from the merchant\u2019s storefront or click a tagged product<\/strong> in a merchant\u2019s TikTok video, which will take them to the merchant's online store for checkout.<\/p>\n<p><a href=\"https:\/\/theindustry.beauty\/subscribe-now\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok users will soon be able to buy items directly through the short videos on the app \u2013 something they had only been able to do through ads until now \u2013 with Kylie Cosmetics one of the first brands to offer the service.<\/p>\n","protected":false},"author":11,"featured_media":178556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[18392,18393,16267,18,16257],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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