{"id":181005,"date":"2021-10-04T16:15:37","date_gmt":"2021-10-04T15:15:37","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=181005"},"modified":"2022-01-13T09:41:59","modified_gmt":"2022-01-13T09:41:59","slug":"selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/","title":{"rendered":"Selfridges launches London Christmas shop as seasonal searches surge over 200%"},"content":{"rendered":"<p><strong>With 12 weeks to go to Christmas, <a href=\"https:\/\/theindustry.beauty\/the_directory\/selfridges\/\"><span style=\"color: #ff0000;\">Selfridges<\/span><\/a> has unveiled its new Christmas Shop on the fourth floor of its Oxford Street store<\/strong>, following the successful launch of festive decorations online two weeks ago.<!--more--><\/p>\n<p>The company <strong>reported a surge in Christmas related searches online and decoration sales for the last two weeks, +225% ahead of forecast<\/strong>. Some of the most popular searches during the last two weeks on Selfridges's website have included advent calendars, Christmas decorations, stocking fillers and Christmas hampers.<\/p>\n<p>Selfridges was the first brand to launch a beauty advent calendar in 2010, and <strong>now offers more than 50 options across food, home, beauty, fashion, toys and accessories<\/strong>. Searches for \u2018beauty advent calendar\u2019 are +106% on 2020 and sales of food advent calendars are already +1226%.<\/p>\n<p>There has also been a huge demand for pet advent calendars, new for 2021, as more households have become pet owners in the last 18 months due to COVID-19 imposed lockdowns.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-181005 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/xm1\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm1-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Selfridges Christmas\" srcset=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm1-1024x576.jpg 1024w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm1-300x169.jpg 300w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm1-768x432.jpg 768w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm1-1536x864.jpg 1536w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/xm3\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm3-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Selfridges Christmas\" srcset=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm3-1024x576.jpg 1024w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm3-300x169.jpg 300w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm3-768x432.jpg 768w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm3-1536x864.jpg 1536w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/xm4\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm4-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Selfridges Christmas\" srcset=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm4-1024x576.jpg 1024w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm4-300x169.jpg 300w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm4-768x432.jpg 768w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm4-1536x864.jpg 1536w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm4.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/xm2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm2-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Selfridges Christmas\" srcset=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm2-1024x576.jpg 1024w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm2-300x169.jpg 300w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm2-768x432.jpg 768w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm2-1536x864.jpg 1536w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/xm2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Selfridges Christmas Shop boasts an edit of decorations that are desirable, unique and more planet friendly. This year there are more options than ever before, 35% more than last year, with a total of 750 baubles to choose from.<\/p>\n<p>Following on from launching its most earth-conscious Christmas Shop to date last year, Selfridges has increased the collection by 10%, with a total of 60% of products now eligible for Project Earth labelling, its edit of products that are better for people and the planet.<\/p>\n<p>Selfridges will <strong>launch its full Christmas range, including clothing and beauty, across all UK stores and online on 28 October 2021.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/\">...<\/a><\/p>\n","protected":false},"author":49,"featured_media":181011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[9955,18963,16291,10160,35,4387],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selfridges launches London Christmas shop as seasonal searches surge over 200% - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selfridges launches London Christmas shop as seasonal searches surge over 200% - TheIndustry.beauty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.beauty\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-04T15:15:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-13T09:41:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/selfridgesch1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/\",\"url\":\"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/\",\"name\":\"Selfridges launches London Christmas shop as seasonal searches surge over 200% - TheIndustry.beauty\",\"isPartOf\":{\"@id\":\"https:\/\/theindustry.beauty\/#website\"},\"datePublished\":\"2021-10-04T15:15:37+00:00\",\"dateModified\":\"2022-01-13T09:41:59+00:00\",\"author\":{\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"breadcrumb\":{\"@id\":\"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theindustry.beauty\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Selfridges launches London Christmas shop as seasonal searches surge over 200%\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theindustry.beauty\/#website\",\"url\":\"https:\/\/theindustry.beauty\/\",\"name\":\"TheIndustry.beauty\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theindustry.beauty\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\",\"name\":\"Tom Shearsmith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"caption\":\"Tom Shearsmith\"},\"description\":\"Tom Shearsmith is the Senior News &amp; Features Writer at TheIndustry.fashion, joining the company in January 2019. Tom also produces the podcasts for TheIndustry.fashion\",\"sameAs\":[\"https:\/\/theindustry.beauty\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Selfridges launches London Christmas shop as seasonal searches surge over 200% - TheIndustry.beauty","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/","og_locale":"en_GB","og_type":"article","og_title":"Selfridges launches London Christmas shop as seasonal searches surge over 200% - TheIndustry.beauty","og_url":"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/","og_site_name":"TheIndustry.beauty","article_published_time":"2021-10-04T15:15:37+00:00","article_modified_time":"2022-01-13T09:41:59+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/selfridgesch1.jpg","type":"image\/jpeg"}],"author":"Tom Shearsmith","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Tom Shearsmith","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/","url":"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/","name":"Selfridges launches London Christmas shop as seasonal searches surge over 200% - TheIndustry.beauty","isPartOf":{"@id":"https:\/\/theindustry.beauty\/#website"},"datePublished":"2021-10-04T15:15:37+00:00","dateModified":"2022-01-13T09:41:59+00:00","author":{"@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be"},"breadcrumb":{"@id":"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/theindustry.beauty\/selfridges-launches-london-christmas-shop-as-seasonal-searches-surge-over-200\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theindustry.beauty\/"},{"@type":"ListItem","position":2,"name":"Selfridges launches London Christmas shop as seasonal searches surge over 200%"}]},{"@type":"WebSite","@id":"https:\/\/theindustry.beauty\/#website","url":"https:\/\/theindustry.beauty\/","name":"TheIndustry.beauty","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theindustry.beauty\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be","name":"Tom Shearsmith","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g","caption":"Tom Shearsmith"},"description":"Tom Shearsmith is the Senior News &amp; Features Writer at TheIndustry.fashion, joining the company in January 2019. Tom also produces the podcasts for TheIndustry.fashion","sameAs":["https:\/\/theindustry.beauty"]}]}},"modified_by":"so","_links":{"self":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/181005"}],"collection":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/comments?post=181005"}],"version-history":[{"count":1,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/181005\/revisions"}],"predecessor-version":[{"id":192289,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/181005\/revisions\/192289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/media\/181011"}],"wp:attachment":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/media?parent=181005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/categories?post=181005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/tags?post=181005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}