{"id":181113,"date":"2021-10-05T08:39:39","date_gmt":"2021-10-05T07:39:39","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=181113"},"modified":"2022-01-13T09:41:59","modified_gmt":"2022-01-13T09:41:59","slug":"unilever-seeks-out-beauty-tech-start-ups-ahead-of-push-into-social-commerce","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/unilever-seeks-out-beauty-tech-start-ups-ahead-of-push-into-social-commerce\/","title":{"rendered":"Unilever seeks out beauty tech start-ups ahead of push into social commerce"},"content":{"rendered":"<p>Unilever is on the hunt for disruptive social commerce start-ups to collaborate with in a bid to pioneer new beauty tech innovations.<\/p>\n<p><!--more--><\/p>\n<p><strong>With the global social commerce market expected to reach nearly $3,370 bn by 2028, the beauty and personal care manufacturer is hungry to expand its reach in the fields of livestream commerce, shoppable media, group buying and gaming commerce.<\/strong><\/p>\n<p>Via its new Positive Beauty Growth Platform \u2013 Unilever is now hoping to connect with scaleups and start-ups from around the world.<\/p>\n<p>Launching tomorrow (6 October) with an Open Forum, the platform is inviting startups operating in the fast-growing world of social commerce to enter a series of pitch competitions and entrepreneurial challenges.<\/p>\n<p><strong>The beauty and personal care global social commerce market segment is projected to grow at a compound annual growth rate of over 30% between 2021-2028, Unilever said.<\/strong><\/p>\n<p>To bring this growth opportunity to life, the Positive Beauty Growth Platform is especially interested in partnering with entrepreneurs, from seed startups to late-stage scaleups, in the field of livestream commerce, shoppable media, group buying and gaming commerce.<\/p>\n<p><strong>Successful teams will be given the opportunity to pilot their idea in collaboration with some of its world leading beauty brands including Dove, AXE and Love Beauty &amp; Planet.<\/strong><\/p>\n<p>Unilever President Beauty &amp; Personal Care Sunny Jain said: \u201cCollaboration in the mega-trends of the future is a strategic imperative for Unilever.<\/p>\n<p>\u201cBuilding a thriving two-way relationship with the global startup community helps power innovation and experimentation, deliver business solutions and fuel growth.<\/p>\n<p>\u201cThe Positive Beauty Growth Platform has been designed to do just that. By harnessing startups\u2019 disruptive approach, we will help future-proof our brands by pioneering into new spaces shaping the beauty industry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/unilever-seeks-out-beauty-tech-start-ups-ahead-of-push-into-social-commerce\/\">...<\/a><\/p>\n","protected":false},"author":82,"featured_media":179934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[21336,16709,13020,17048],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unilever seeks out beauty tech start-ups ahead of push into social commerce - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/unilever-seeks-out-beauty-tech-start-ups-ahead-of-push-into-social-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever seeks out beauty tech start-ups ahead of push into social commerce - 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