{"id":181181,"date":"2021-10-05T13:00:53","date_gmt":"2021-10-05T12:00:53","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=181181"},"modified":"2022-01-13T09:41:59","modified_gmt":"2022-01-13T09:41:59","slug":"natural-deodorant-brand-akt-receives-1-5m-in-funding","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/natural-deodorant-brand-akt-receives-1-5m-in-funding\/","title":{"rendered":"Natural deodorant brand, AKT receives \u00a31.5M in funding"},"content":{"rendered":"

Award-winning natural deodorant brand AKT have secured \u00a31.5million in funding from Stonebridge, <\/strong>which it will use to increase the retailer's plastic-free footprint across Europe.<\/p>\n

<\/p>\n

The gender inclusive brand also plans to enhance its subscriptions, loyalty programs and e-commerce experiences<\/strong> going forward.<\/p>\n

AKT was founded in 2020 by former West End performers, Ed Currie and Andy Coxon, who describe how its inspiration came from performing eight shows a week under searing hot stage lighting, where mainstream deodorants simply weren\u2019t making the cut.<\/p>\n

\"\"<\/p>\n

Managing Partner at Stonebridge,\u00a0James Cox,\u00a0said: \"Natural deodorants have been gaining significant momentum with consumers due to growing awareness of the potential harmful effects of aluminium-salts in deodorant formulas.<\/p>\n

\"The organic deodorant market is set to be worth $158.5 million by 2025, AKT\u2019s blend of style and substance positions them well as a future winner, with the same attributes giving them license to extend the range at speed.\u201d<\/p>\n

AKT also plans to now develop its range of 100% recyclable products<\/strong> beyond their deodorant balms.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2026 ...<\/a><\/p>\n","protected":false},"author":100,"featured_media":181197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[21346,10148,17662,21348,21347],"acf":[],"yoast_head":"\nNatural deodorant brand, AKT receives \u00a31.5M in funding - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/natural-deodorant-brand-akt-receives-1-5m-in-funding\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natural deodorant brand, AKT receives \u00a31.5M in funding - TheIndustry.beauty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theindustry.beauty\/natural-deodorant-brand-akt-receives-1-5m-in-funding\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.beauty\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-05T12:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-13T09:41:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/10\/AKT_-Scene-1-Scene-2-Scene-3.-jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theindustry.beauty\/natural-deodorant-brand-akt-receives-1-5m-in-funding\/\",\"url\":\"https:\/\/theindustry.beauty\/natural-deodorant-brand-akt-receives-1-5m-in-funding\/\",\"name\":\"Natural deodorant brand, AKT receives \u00a31.5M in funding - 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