{"id":185156,"date":"2021-11-04T09:00:43","date_gmt":"2021-11-04T09:00:43","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=185156"},"modified":"2022-01-13T09:41:57","modified_gmt":"2022-01-13T09:41:57","slug":"mij-masks-joins-beauty-bay-in-brand-expansion","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/mij-masks-joins-beauty-bay-in-brand-expansion\/","title":{"rendered":"MIJ Masks joins Beauty Bay in brand expansion"},"content":{"rendered":"<p><strong>Skincare brand MIJ Masks has announced its expansion, joining ecommerce beauty retailer Beauty Bay<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p>Customers can now purchase the skincare range on Beauty Bay, which includes its Bio-Cellulose Face Mask, Hydrogel Eye Patch, Rose Quartz Face Tool and Face Roller.<\/p>\n<p>Each product offers<strong> bespoke nourishing formulas such as Niacinamide and Hyaluronic Acid<\/strong> to sooth, hydrate and balance skin.<\/p>\n<p><strong>Founded by British Presenter Maya Jama in December 2020<\/strong>, the brand first launched at Harvey Nichols and on its own website. The expansion follows the brand's aim to grow its online presence.<\/p>\n<p>Announced on social media, MIJ has been labelled Beauty Bay's 'Brand of The Week'. In a statement on LinkedIn, Beauty Bay described MIJ's products as a \"perfecttttt addition to your self-care routine\".<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/mij-masks-joins-beauty-bay-in-brand-expansion\/\">...<\/a><\/p>\n","protected":false},"author":100,"featured_media":185170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[10148,20998,15408,18896,10249],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MIJ Masks joins Beauty Bay in brand expansion - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/mij-masks-joins-beauty-bay-in-brand-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MIJ Masks joins Beauty Bay in brand expansion - 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