{"id":187659,"date":"2021-11-23T11:54:06","date_gmt":"2021-11-23T11:54:06","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=187659"},"modified":"2022-01-13T09:41:56","modified_gmt":"2022-01-13T09:41:56","slug":"99-5-of-black-friday-deals-arent-a-bargain-according-to-data","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/","title":{"rendered":"99.5% of Black Friday deals aren't a bargain, according to data"},"content":{"rendered":"

A massive 99.5% of Black Friday deals in 2020 were cheaper or the same price at other times of the year, consumer advocate platform Which? has revealed.<\/strong><\/p>\n

In its biggest Black Friday investigation to date Which? found that in almost all cases shoppers did not get a bargain for their purchase.<\/p>\n

The platform analysed 201 Black Friday deals from 2020 at six major retailers including Amazon, AO, Argos, Currys and John Lewis looking at prices on a daily basis in the six months running up to Black Friday, the day itself and the following half year.<\/strong><\/p>\n

It found that 99.5% of products were actually cheaper or the same price at a time before the annual shopping event and 98.5% were priced so after.<\/p>\n

The investigation also \"names and shames\" some of the worst deals that they discovered at last year's Black Friday event, for example a smart TV that was \u00a3200 cheaper than its Black Friday price less than a month later.<\/p>\n

Which? also completed a two-week sales analysis of Black Friday prices last year, to account for the fact that the event now spans multiple days or even weeks, which revealed that prices 92% of products were still cheaper than or equal to their sales-period prices at other times of the year.<\/p>\n

This year a large number of independent retailers have decided to boycott Black Friday, with about 85% deciding to not participate in the sales on Friday 26 November, according to new figures by the British Independent Retailers Association (Bira). <\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2026 ...<\/a><\/p>\n","protected":false},"author":103,"featured_media":187678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[4700,21877,19565,4503,15525],"acf":[],"yoast_head":"\n99.5% of Black Friday deals aren't a bargain, according to data - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"99.5% of Black Friday deals aren't a bargain, according to data - TheIndustry.beauty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.beauty\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-23T11:54:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-13T09:41:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/11\/January-sales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1230\" \/>\n\t<meta property=\"og:image:height\" content=\"738\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Camilla Rydzek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilla Rydzek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/\",\"url\":\"https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/\",\"name\":\"99.5% of Black Friday deals aren't a bargain, according to data - TheIndustry.beauty\",\"isPartOf\":{\"@id\":\"https:\/\/theindustry.beauty\/#website\"},\"datePublished\":\"2021-11-23T11:54:06+00:00\",\"dateModified\":\"2022-01-13T09:41:56+00:00\",\"author\":{\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/ee7712a633457a19b42286f46d5aebd4\"},\"breadcrumb\":{\"@id\":\"https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theindustry.beauty\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"99.5% of Black Friday deals aren't a bargain, according to data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theindustry.beauty\/#website\",\"url\":\"https:\/\/theindustry.beauty\/\",\"name\":\"TheIndustry.beauty\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theindustry.beauty\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/ee7712a633457a19b42286f46d5aebd4\",\"name\":\"Camilla Rydzek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f4c95262f00183d5f0da367ad0126718?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f4c95262f00183d5f0da367ad0126718?s=96&d=mm&r=g\",\"caption\":\"Camilla Rydzek\"},\"sameAs\":[\"https:\/\/theindustry.beauty\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"99.5% of Black Friday deals aren't a bargain, according to data - TheIndustry.beauty","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/","og_locale":"en_GB","og_type":"article","og_title":"99.5% of Black Friday deals aren't a bargain, according to data - TheIndustry.beauty","og_url":"https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/","og_site_name":"TheIndustry.beauty","article_published_time":"2021-11-23T11:54:06+00:00","article_modified_time":"2022-01-13T09:41:56+00:00","og_image":[{"width":1230,"height":738,"url":"https:\/\/theindustry.beauty\/wp-content\/uploads\/2021\/11\/January-sales.jpg","type":"image\/jpeg"}],"author":"Camilla Rydzek","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Camilla Rydzek","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/","url":"https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/","name":"99.5% of Black Friday deals aren't a bargain, according to data - TheIndustry.beauty","isPartOf":{"@id":"https:\/\/theindustry.beauty\/#website"},"datePublished":"2021-11-23T11:54:06+00:00","dateModified":"2022-01-13T09:41:56+00:00","author":{"@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/ee7712a633457a19b42286f46d5aebd4"},"breadcrumb":{"@id":"https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/theindustry.beauty\/99-5-of-black-friday-deals-arent-a-bargain-according-to-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theindustry.beauty\/"},{"@type":"ListItem","position":2,"name":"99.5% of Black Friday deals aren't a bargain, according to data"}]},{"@type":"WebSite","@id":"https:\/\/theindustry.beauty\/#website","url":"https:\/\/theindustry.beauty\/","name":"TheIndustry.beauty","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theindustry.beauty\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/ee7712a633457a19b42286f46d5aebd4","name":"Camilla Rydzek","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f4c95262f00183d5f0da367ad0126718?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4c95262f00183d5f0da367ad0126718?s=96&d=mm&r=g","caption":"Camilla Rydzek"},"sameAs":["https:\/\/theindustry.beauty"]}]}},"modified_by":"so","_links":{"self":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/187659"}],"collection":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/comments?post=187659"}],"version-history":[{"count":5,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/187659\/revisions"}],"predecessor-version":[{"id":187683,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/187659\/revisions\/187683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/media\/187678"}],"wp:attachment":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/media?parent=187659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/categories?post=187659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/tags?post=187659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}