{"id":187875,"date":"2021-11-24T10:15:33","date_gmt":"2021-11-24T10:15:33","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=187875"},"modified":"2022-01-13T09:41:55","modified_gmt":"2022-01-13T09:41:55","slug":"social-commerce-app-agora-launches-in-uk","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/social-commerce-app-agora-launches-in-uk\/","title":{"rendered":"Social commerce app Agora launches in UK"},"content":{"rendered":"<p><strong>Social commerce app Agora has launched its marketplace platform in the UK, powered by<\/strong> <strong>marketplace SaaS platform Mirakl. <\/strong><strong>The app hopes to provide a social and live-shopping platform dedicated to beauty and wellness<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p>Inspired by the rise of social and live shopping commerce in Asia, Agora emphasises its aim to be the UK\u2019s next-generation beauty commerce app.<\/p>\n<p>The marketplace has launched with more than 100 sellers, 700 brands and 16,000 products. <strong>Along with 360,000 registered users and over 5,000 content creators, to help connect beauty brands, content creators and consumers through live-stream events and tutorials<\/strong>.<\/p>\n<p>The app also aims to offer a space to reach new audiences via an existing peer-to-peer sales channel. It allows users to directly shop from the selection of curated products demoed on the platform.<\/p>\n<p>Riccardo Basile, Co-founder and CEO of Agora, said: \u201cWe are at the forefront of bringing live shopping to Europe and with that a new form of monetisation for content creators.<\/p>\n<p>\u201cWith our new Mirakl-powered marketplace, we are pioneering a new era of online beauty commerce. We are empowering content creators to become sellers, creating new jobs and disrupting traditional physical retail.\u201d<\/p>\n<p>Mirakl is a ecommerce software company, which creates marketplace platforms\u00a0for brands including <span style=\"color: #ff0000;\"><strong>U<\/strong><\/span><a href=\"https:\/\/theindustry.beauty\/the_directory\/urban-outfitters\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong><span style=\"color: #ff0000;\">rban<\/span> Outfitters<\/strong><\/span><\/a>, <a href=\"https:\/\/www.feelunique.com\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000;\">Feelunique and<\/span><\/strong><\/a>\u00a0<span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/theindustry.beauty\/the_directory\/joules\/\" target=\"_blank\" rel=\"noopener\">Joules.<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/social-commerce-app-agora-launches-in-uk\/\">...<\/a><\/p>\n","protected":false},"author":100,"featured_media":187888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[21894,11178,10148,21,21364,18262,21901],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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