{"id":190012,"date":"2021-12-10T14:56:57","date_gmt":"2021-12-10T14:56:57","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=190012"},"modified":"2022-03-31T17:15:47","modified_gmt":"2022-03-31T16:15:47","slug":"manchester-barber-launches-vegan-and-circular-haircare-brand-alott","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/manchester-barber-launches-vegan-and-circular-haircare-brand-alott\/","title":{"rendered":"Manchester barber launches vegan and circular haircare brand Alott"},"content":{"rendered":"

Manchester-based barber Ross Parlane launched haircare brand Alott<\/a><\/span>, short for \"a little off the top\", during lockdown together with his sister and brother-in-law.<\/strong><\/p>\n


\nWhat started out as a scribble on a napkin in 2017 turned into a full-fledged business during the 2020 lockdown, when Parlane had to temporarily close his barbershop, RPB.<\/p>\n

What sets the company apart is not only its vegan, natural and organic formulations but also a focus on reducing plastic waste by using reusable and refillable aluminium and glass containers<\/strong>, solid bars that come in recycled and recyclable packaging and recycling-friendly refill pouches.<\/p>\n

The brand now offers a range of products, including shampoo, conditioner, and sea-salt spray and also offers a monthly subscription option for added convenience.<\/p>\n

\"alott<\/p>\n

Together with Parlane's sister Sam Rookwood, who has a background in marketing and his brother in law Dan Rookwood, a grooming editor at Mr. Porter, the brand launched with a mission to be purpose-led - putting sustainability, inclusivity and mental health at the centre of its brand.<\/p>\n

With every purchase of its everyday shampoo, for example, 5% are donated to the local charity Manchester Mind and it is a member of 1% for the planet,\u00a0 which it also supports by donating 1% of its total sales.<\/p>\n

Co-founder Ross Parlane, who used his extensive industry experience to inform the product selection said: \u201calott stands for \u2018a little off the top\u2019 but it also stands for supporting mental health.<\/strong> There\u2019s something about sitting in that chair when you\u2019re having your hair done: people really open up and share what\u2019s on their minds. We\u2019re all about having healthy conversations, not bottling things up.\u201d<\/p>\n

Sam Rookwood, who runs the day-to-day operations of the business, commented: \u201cThe world doesn\u2019t need more hair products, but it does need better ones. We\u2019re confident ours are better than 95% of what is out there right now because of what\u2019s in them \u2013 and more to the point, what\u2019s not in them.<\/strong>\u201d<\/p>\n

Dan Rookwood, who is responsible for strategy, branding, positioning and website content of the brand added: \u201cWe started with a clear set of foundational principles. We are purpose-led, we have a giving strategy, and we are committed to doing things the right way. Our motto is: look good + do good = feel good.<\/strong>\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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