{"id":198621,"date":"2022-01-11T10:45:23","date_gmt":"2022-01-11T10:45:23","guid":{"rendered":"https:\/\/theindustry.beauty\/mutha-launches-in-uk-on-cult-beauty\/"},"modified":"2022-03-31T14:47:08","modified_gmt":"2022-03-31T13:47:08","slug":"mutha-launches-in-uk-on-cult-beauty","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/mutha-launches-in-uk-on-cult-beauty\/","title":{"rendered":"Mutha launches in UK on Cult Beauty"},"content":{"rendered":"<p><strong>US skincare brand Mutha has launched in the UK for the first time on beauty e-tailer Cult Beauty<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p>Founded by Hope Dworaczyk Smith, <strong>Mutha was inspired by Smith's desire to take care of herself and her then-pregnant body by making her own stretch mark salve<\/strong>, after being unable to find a suitable product already on the market.<\/p>\n<p>Hope Dworaczyk Smith, CEO and Founder of Mutha, said: \"I am thrilled to announce our second-market launch into the UK this January. Aiming to care for you as your own Mutha would, I am excited to share my story, clean, science-backed formulas and Mutha-mission with the savvy, beauty-obsessed UK consumer.\"<\/p>\n<p><strong>Mutha has announced it will donate 5% of all full-priced sales to charity partner International Medical Corp<\/strong>, a humanitarian organisation that aims to help those affected by conflict, natural disaster and disease outbreaks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/mutha-launches-in-uk-on-cult-beauty\/\">...<\/a><\/p>\n","protected":false},"author":100,"featured_media":198622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,22360,10494],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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