{"id":198630,"date":"2022-01-14T07:55:04","date_gmt":"2022-01-14T07:55:04","guid":{"rendered":"https:\/\/theindustry.beauty\/loreal-launches-global-partnership-with-esport-brand-fnatic\/"},"modified":"2022-01-14T07:55:04","modified_gmt":"2022-01-14T07:55:04","slug":"loreal-launches-global-partnership-with-esport-brand-fnatic","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/loreal-launches-global-partnership-with-esport-brand-fnatic\/","title":{"rendered":"L\u2019Or\u00e9al launches global partnership with esport brand Fnatic"},"content":{"rendered":"

L\u2019Or\u00e9al Men Expert has partnered with London-based esports performance brand Fnatic to develop a range of content and co-branded product activations<\/strong>.<\/p>\n

<\/p>\n

The partnership will see L\u2019Or\u00e9al involved in all teams\u2019 pre-game social media content<\/strong>, with a further #PrepToPlay content series planned to build hype leading up to some of the biggest moments in the esports calendar.<\/p>\n

Additionally, L\u2019Or\u00e9al will feature as the sole partner on the back of each Fnatic team's sports top. <\/strong>L\u2019Or\u00e9al Men Expert 'Hydra Energetic' and 'Carbon Protect' product ranges will also be made available for all Fnatic players, coaching staff and talent to provide \"off-game support\".<\/p>\n

Founded in 2004, Fnatic emphasises its success in scouting and developing pro esport gamers, launching its own esports equipment in 2016 and collaborating with brands such as Gucci<\/span><\/strong><\/a> and now L\u2019Or\u00e9al. In 2020, the brand was the world's third most-watched esport brand.<\/p>\n

Christine Nguyen, L\u2019Or\u00e9al Men Expert Global Marketing Director, said: \"As the gaming industry continues to boom, we are very excited about L\u2019Or\u00e9al Men Expert\u2019s partnership with Fnatic.<\/p>\n

\"Tapping into this new world is an exciting way for the brand to introduce L\u2019Or\u00e9al Men Expert to Gen Z and millennial gamers. This partnership will empower men to experience the strength that comes from prioritising self-care, instilling them with the confidence to look, feel and play better<\/strong>.\"<\/p>\n

Sam Mathews, CEO at Fnatic, added: \"Our players know that to be the best in-game we have to prepare the best outside of it and it\u2019s those daily self-care rituals that give us the confidence to play better. We can\u2019t think of a better brand to partner with than L\u2019Or\u00e9al Men Expert to demonstrate our commitment to support our players across all areas of their game.\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2026 ...<\/a><\/p>\n","protected":false},"author":100,"featured_media":198631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"acf":[],"yoast_head":"\nL\u2019Or\u00e9al launches global partnership with esport brand Fnatic - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/loreal-launches-global-partnership-with-esport-brand-fnatic\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Or\u00e9al launches global partnership with esport brand Fnatic - TheIndustry.beauty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theindustry.beauty\/loreal-launches-global-partnership-with-esport-brand-fnatic\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.beauty\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-14T07:55:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/03\/7d928fcaf492f52fb482cbe64830f14748f3fab8-1600x700-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sophie Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theindustry.beauty\/loreal-launches-global-partnership-with-esport-brand-fnatic\/\",\"url\":\"https:\/\/theindustry.beauty\/loreal-launches-global-partnership-with-esport-brand-fnatic\/\",\"name\":\"L\u2019Or\u00e9al launches global partnership with esport brand Fnatic - 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