{"id":198699,"date":"2022-01-26T08:43:43","date_gmt":"2022-01-26T08:43:43","guid":{"rendered":"https:\/\/theindustry.beauty\/hermes-appoints-new-creative-director-for-beauty\/"},"modified":"2022-03-30T16:04:51","modified_gmt":"2022-03-30T15:04:51","slug":"hermes-appoints-new-creative-director-for-beauty","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/hermes-appoints-new-creative-director-for-beauty\/","title":{"rendered":"Herme\u0300s appoints new Creative Director for beauty"},"content":{"rendered":"<p><strong>Gregoris Pyrpylis has been appointed as Creative Director for Herme\u0300s beauty, succeeding J\u00e9r\u00f4me Touron in the role.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><strong>Herme\u0300s started its colour cosmetics division in March 2020<\/strong>, launching a range of refillable lipsticks. The company has now expanded to include blush and nail polish.<\/p>\n<p>He will report to the president of Herme\u0300s Parfum et Beaut\u00e9, Agne\u0300s de Villers.<\/p>\n<p>Agn\u00e8s de Villers said: \u201cWe take a crosscutting perspective to creating objects for Herme\u0300s Beauty, an approach born of several areas of know-how that compliment and enrich each other, with the aim of serving an artistic vision expressed through the object, material, color, gestures and eco-responsibility. <strong>As an expert in the colors, textures and gestures that express and elevate beauty, Gregoris\u2019 talent will be a driving force for Herme\u0300s Beaut\u00e9.\"<\/strong><\/p>\n<p>Pyrpylis added: \u201cI have always viewed makeup and skin care as a means and not an end. Beauty objects are marvelous tools that go beyond appearance to beyond appearance to benefit well-being. <strong>It is clear to me that through the beauty m\u00e9tier, Herme\u0300s seeks to provide its community with an experience, a journey, during which each personality can be expressed, each form of beauty revealed<\/strong>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/hermes-appoints-new-creative-director-for-beauty\/\">...<\/a><\/p>\n","protected":false},"author":103,"featured_media":198700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,20822,22360],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Herme\u0300s appoints new Creative Director for beauty - 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