{"id":199141,"date":"2022-03-23T08:15:02","date_gmt":"2022-03-23T08:15:02","guid":{"rendered":"https:\/\/theindustry.beauty\/estee-lauder-offers-free-nfts-at-decentralands-metaverse-fashion-week\/"},"modified":"2022-03-23T08:15:02","modified_gmt":"2022-03-23T08:15:02","slug":"estee-lauder-offers-free-nfts-at-decentralands-metaverse-fashion-week","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/estee-lauder-offers-free-nfts-at-decentralands-metaverse-fashion-week\/","title":{"rendered":"Est\u00e9e Lauder offers free NFTs at Decentraland's Metaverse Fashion Week"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/estee-lauder\/\">Est\u00e9e Lauder<\/a><\/span> has taken a deep dive into the metaverse, emerging as the exclusive beauty partner of the very first Metaverse Fashion Week in Decentraland.<\/strong><!--more--><\/p>\n<p>Scheduled from 24 to 27 March, the cosmetics giant will unveil its first NFT inspired by one of its hero product, the Advanced Night Repair serum.<\/p>\n<p>Designed by the virtual creator Alex Box, the NFT will be available 10,000 copies and will be complimentary to Est\u00e9e Lauder's store during Metaverse Fashion week. According to the brand, those who receive the NFT will be able to go inside the bottle and apply the virtual serum to give their avatars a \"glowing, radiant look\".<\/p>\n<p>St\u00e9phane de La Faverie, Global Brand President of Est\u00e9e Lauder and Aerin Beauty, told WWD that the NFT drop \"marks a pivotal point for Est\u00e9e Lauder in how we reach and engage new and existing customers in the metaverse.\"<\/p>\n<p>L'Or\u00e9al Paris,\u00a0Givenchy Beauty and <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/gucci\/\">Gucci<\/a><\/span> are among the beauty brands that have already capitalised the metaverse. Est\u00e9e Lauder\u2019s <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/clinique\/\">Clinique <\/a><\/span>introduced its first-ever NFT last year.<\/p>\n<p>Jon Roman, Senior Vice President of Global Consumer Marketing and Online, Est\u00e9e Lauder added: \"I don\u2019t think we want to just create something that we have to promote on our own, or drive people to the metaverse. We really want to operate within the metaverse environment to introduce our brand to consumers that are in the metaverse already.\"<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/estee-lauder-offers-free-nfts-at-decentralands-metaverse-fashion-week\/\">...<\/a><\/p>\n","protected":false},"author":99,"featured_media":199142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Est\u00e9e Lauder offers free NFTs at Decentraland&#039;s Metaverse Fashion Week - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/estee-lauder-offers-free-nfts-at-decentralands-metaverse-fashion-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Est\u00e9e Lauder offers free NFTs at Decentraland&#039;s Metaverse Fashion Week - 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