{"id":199191,"date":"2022-04-04T06:54:46","date_gmt":"2022-04-04T05:54:46","guid":{"rendered":"https:\/\/theindustry.beauty\/kim-kardashian-to-shut-kkw-fragrance\/"},"modified":"2022-04-21T17:49:03","modified_gmt":"2022-04-21T16:49:03","slug":"kim-kardashian-to-shut-kkw-fragrance","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/kim-kardashian-to-shut-kkw-fragrance\/","title":{"rendered":"Kim Kardashian to shut KKW Fragrance"},"content":{"rendered":"<p><strong>Kim Kardashian has revealed that her KKW Fragrance will be shutting down next month, with plans to relaunch the fragrance line under a new name in the future.<\/strong><!--more--><\/p>\n<p>The entrepreneur announced on her Instagram account that the brand's website will close on 1 May at midnight so that it can \"relaunch fragrance in the future under a brand new name and under a new web store where you can purchase from all beauty categories under one site\".<\/p>\n<p>The announcement comes after Kardashian dropped West from her name following her divorce from Kanye West last month. KKW Fragrance, which stands for Kim Kardashian West, will <strong>offer a 40% storewide sale before the business shuts next month.<\/strong><\/p>\n<p>Last July, Kardashian also shuttered her KKW Beauty business, announcing at the time a complete revamp of the brand which will relaunch under a new name and website.<\/p>\n<p>The rebranding of Kardashian's beauty empire comes after she signed a\u00a0$200 million deal with Coty in June for a 20% stake in Kardashian\u2019s beauty brands. Coty also owns Kylie Cosmetics, which was launched in 2015 by Kylie Jenner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/kim-kardashian-to-shut-kkw-fragrance\/\">...<\/a><\/p>\n","protected":false},"author":99,"featured_media":199192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,22360],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kim Kardashian to shut KKW Fragrance - TheIndustry.beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/kim-kardashian-to-shut-kkw-fragrance\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kim Kardashian to shut KKW Fragrance - 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