{"id":204889,"date":"2022-06-01T12:00:25","date_gmt":"2022-06-01T11:00:25","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=204889"},"modified":"2022-06-01T15:31:42","modified_gmt":"2022-06-01T14:31:42","slug":"nicole-kidman-invests-in-haircare-brand-vegamour","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/nicole-kidman-invests-in-haircare-brand-vegamour\/","title":{"rendered":"Nicole Kidman invests in haircare brand Vegamour"},"content":{"rendered":"

Hair wellness brand Vegamour has announced a strategic partnership with <\/strong>Nicole Kidman, which will see the actress<\/strong> become an investor and brand advocate.<\/strong><\/p>\n

<\/p>\n

Taking a holistic approach to hair wellness, Vegamour's products address the symptoms and underlying causes of visible hair damage, thinning and loss<\/strong>.<\/p>\n

Using plant-based ingredients, the brand creates products for hair, lashes and brows. This includes a GRO Revitalising Shampoo and Conditioner, vegaLASH Volumising Serum and ENSO Overnight Restoring Hair Mask.<\/p>\n

The partnership is the first step in the company's global expansion plans<\/strong>, launching into over 400 Sephora doors and into the UK, Europe,\u00a0China\u00a0and\u00a0Australia\u00a0this year.<\/p>\n

The collaboration was also formed over a shared interest in environmental and social values<\/strong>, including a commitment to protecting biodiversity and sourcing ingredients through fair-trade partnerships.<\/p>\n

Dan Hodgdon, Co-founder and CEO of Vegamour, said: \"We hadn't set out looking for a partner, but once I met Nicole it just made sense. We're aligned across the board, from the importance of a natural, holistic approach to optimal hair wellness, to our focus on sustainability, biodiversity, social impact and product efficacy.\"<\/p>\n

Commenting on the partnership, Nicole Kidman, added:\u00a0\"Once I learned about where Vegamour source ingredients and how they are supporting those communities through ethical harvesting, I knew that I wanted to support that mission.\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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