{"id":204932,"date":"2022-06-01T16:27:26","date_gmt":"2022-06-01T15:27:26","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=204932"},"modified":"2022-06-01T16:34:33","modified_gmt":"2022-06-01T15:34:33","slug":"nyx-comsetics-to-host-first-metaverse-pride-parade","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/nyx-comsetics-to-host-first-metaverse-pride-parade\/","title":{"rendered":"NYX Cosmetics to host first Metaverse Pride parade"},"content":{"rendered":"

Metaverse platform The Sandbox is collaborating with newly launched game platform, People of Crypto Lab (POC) and NYX Professional Makeup<\/a><\/span>\u00a0to create the first-ever diversity, equity, and inclusivity hub in the metaverse.<\/strong> <\/p>\n

The new hub will launch 24 June 2022 during its Belonging Week event in The Sandbox to celebrate differences and reaffirming the importance of an equitable Web3.<\/p>\n

POC said it aims to build a \u2018cultureverse\u2019 whilst investing in and amplifying creators and communities with diverse stories, teams, and projects that represent black and brown women, people of colour, and LGBTQIA+ creators, developers, and brands.<\/p>\n

In a metaverse first, NYX Professional Makeup, will be the first cosmetics brand to integrate into The Sandbox and kick off a new wave of consumer onboarding and education in Web3 via #MetaPride.<\/p>\n

To celebrate Pride Month, NYX Cosmetics and POC Lab will be dropping a non-binary NFT avatar collection which will incorporate over 36 skin shades, every ethnicity, sexual orientation, and gender identification.<\/p>\n

The 8,430 avatar NFT drop, which will mint on 17 June, will represent the estimated 84.3% global majority population of communities of colour & LGBTQIA+. NYX Professional Makeup will be donating 100% of its proceeds from the sale of the avatar NFTs to the Los Angeles LGBT Centre, amounting to $50,000.<\/p>\n

\"NYX<\/p>\n

Akbar Hamid, POC Lab's co-Founder said: \u201cGiven the current climate of rising discrimination against LGBTQIA+ and other minorities, there has never been a more important time to build a safe space that welcomes all.<\/p>\n

\u201cAs someone who has had to hide my real identity, I want to help build Web3 to allow marginalised communities to feel represented and not left behind. We are proud to have NYX Cosmetics as a partner that shares our mission.\u201d<\/p>\n

Sebastien Borget, COO and co-founder of The Sandbox added: \u201cOur vision for The Sandbox metaverse is to create a continuous shared digital space where worlds and brands collide to make rainbow-coloured magic in which everyone is invited to participate, engage, create, and play.<\/p>\n

\u201cDiversity, equity, and inclusion are essential in a truly open metaverse. We\u2019re proud to work with POC Lab to bring #MetaPride to life. Rather than replicating the biases and inequality of the real world, the metaverse must break barriers and forge an inclusive, welcoming global community.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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