{"id":207500,"date":"2022-07-19T11:41:20","date_gmt":"2022-07-19T10:41:20","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=207500"},"modified":"2022-07-19T15:28:48","modified_gmt":"2022-07-19T14:28:48","slug":"victorias-secret-launches-first-new-fragrance-in-five-years","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/victorias-secret-launches-first-new-fragrance-in-five-years\/","title":{"rendered":"Victoria's Secret launches first new fragrance in five years"},"content":{"rendered":"<p><strong>Victoria's Secret Beauty has launched its new Bare Eau de Parfum, the brand's first fine fragrance in five years.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>According to the brand, the new fragrance aims to \"harnesses the power of individuality\" by<strong> adapting to every person's body chemistry to generate a scent that is unique to them<\/strong>.<\/p>\n<p>Created with a proprietary blend of musks, the fragrance features mandarin,\u00a0violet petals and sandalwood to create <strong>the brand's \"most personal\" fragrance yet<\/strong>.<\/p>\n<p>The Eau de Parfum is also made with<strong> upcycled materials and responsibly sourced ingredients<\/strong>.<\/p>\n<p>To celebrate the fragrance launch, <strong>Victoria's Secret has released a new women-led campaign<\/strong> to promote authenticity, individuality and diversity. Shot by photographer Zoe Ghertner, the campaign features women including social advocates, herbalists, artists and creatives.<\/p>\n<p>Kristen Lagoa, VP of Merchandising, Beauty &amp; Accessories at <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/victorias-secret\/\" target=\"_blank\" rel=\"noopener\">Victoria's Secret<\/a><\/span>, said: \"Bare Eau de Parfum is our most intimate fragrance yet. It's about a quiet confidence that comes from knowing your authentic self, and celebrates individuality in its most natural form. Choosing a scent is such a personal experience, so we took our time in creating a one-of-a-kind fragrance that could be both relatable and unique to everyone who wears it.\"<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/victorias-secret-launches-first-new-fragrance-in-five-years\/\">...<\/a><\/p>\n","protected":false},"author":100,"featured_media":207508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,22360,10494],"tags":[10148,10802,15182,22751],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Victoria&#039;s Secret launches first new fragrance in five years - TheIndustry.beauty<\/title>\n<meta name=\"description\" content=\"Victoria&#039;s Secret Beauty has launched its new Bare Eau de Parfum, the brand&#039;s first fine fragrance in five years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/victorias-secret-launches-first-new-fragrance-in-five-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Victoria&#039;s Secret launches first new fragrance in five years - 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