{"id":207523,"date":"2022-07-19T08:41:52","date_gmt":"2022-07-19T07:41:52","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=207523"},"modified":"2022-07-19T12:52:15","modified_gmt":"2022-07-19T11:52:15","slug":"benefit-cosmetics-to-launch-at-ms","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/benefit-cosmetics-to-launch-at-ms\/","title":{"rendered":"Benefit Cosmetics to launch at M&#038;S"},"content":{"rendered":"<p><strong><a href=\"https:\/\/theindustry.beauty\/the_directory\/benefit-cosmetics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #008080;\">Benefit Cosmetics<\/span><\/a> has announced a new partnership with M&amp;S Beauty. The partnership will see the beauty brand launch online and in-store at the department store in AW22.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><strong>Five M&amp;S stores will be home to a Benefit Cosmetics counter<\/strong>, with beauty experts available to assist customers on makeup products. An<strong> additional ten stores will also stock the brand's products<\/strong>, displayed in a bespoke Benefit Cosmetics fixture.<\/p>\n<p><strong>The collection will feature over 200 products<\/strong> including Benefit Cosmetics' Benetint, They\u2019re Real! Mascara, POREfessional Face Primer, Hoola Bronzer and Gimme Brow+.<\/p>\n<p>The announcement follows <a href=\"https:\/\/theindustry.beauty\/ms-beauty-partners-with-clinique\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #008080;\">Marks &amp; Spencer's partnership with Clinique<\/span><\/a>, earlier this year. Along with other third-party brand partnerships as part of the retailer's 'Brands at M&amp;S' strategy including <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/theindustry.beauty\/the_directory\/aveda\/\" target=\"_blank\" rel=\"noopener\">Aveda<\/a><\/span>, <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/theindustry.beauty\/the_directory\/origins\/\" target=\"_blank\" rel=\"noopener\">Origins<\/a><\/span>, <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/theindustry.beauty\/the_directory\/ren\/\" target=\"_blank\" rel=\"noopener\">REN<\/a><\/span>, <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/theindustry.beauty\/the_directory\/emma-hardie\/\" target=\"_blank\" rel=\"noopener\">Emma Hardi<\/a>e<\/span> and <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/theindustry.beauty\/the_directory\/eve-lom\/\" target=\"_blank\" rel=\"noopener\">Eve Lom.<\/a><\/span><\/p>\n<p>Tara Singleton, Head of Beauty at <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/theindustry.beauty\/the_directory\/marks-spencer\/\" target=\"_blank\" rel=\"noopener\">M&amp;S<\/a><\/span>, said: \u201cWe are so pleased to be welcoming Benefit Cosmetics as our latest partner as we continue to introduce dynamic third-party brands to complement our own beauty offer, helping us become more relevant, more often for our customers.\"<\/p>\n<p>Sarah Harbon, General Manager of Benefit Cosmetics, said: \u201cThe launch of Benefit Cosmetics on M&amp;S reflects our commitment to making our products accessible, we are passionate about building a beauty community for all and delighted to be joining M&amp;S Beauty. The partnership will provide a unique omnichannel opportunity for new and our existing customers to easily shop and discover the brand alongside leading British retailer, M&amp;S.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/benefit-cosmetics-to-launch-at-ms\/\">...<\/a><\/p>\n","protected":false},"author":100,"featured_media":199226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,22360,10494],"tags":[10148,22695,9908,22770,15650,3211],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benefit Cosmetics to launch at M&amp;S - TheIndustry.beauty<\/title>\n<meta name=\"description\" content=\"Benefit Cosmetics has announced its partnership with M&amp;S Beauty, which will see the brand launch online and in-store at M&amp;S in AW22.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/benefit-cosmetics-to-launch-at-ms\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefit Cosmetics to launch at M&amp;S - 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