{"id":211351,"date":"2022-10-06T10:10:22","date_gmt":"2022-10-06T09:10:22","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=211351"},"modified":"2022-10-07T11:48:43","modified_gmt":"2022-10-07T10:48:43","slug":"john-frieda-launches-campaign-with-homelessness-charity-crisis","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/john-frieda-launches-campaign-with-homelessness-charity-crisis\/","title":{"rendered":"John Frieda launches campaign with homelessness charity Crisis"},"content":{"rendered":"

John Frieda<\/a> has launched a new campaign with Crisis <\/strong>to support those facing homelessness.<\/strong><\/p>\n

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Crisis is a national charity for people experiencing homelessness in the UK. As the cost of living crisis deepens, the charity says the number of people at risk of homelessness is very likely to rise alongside the rising cost of bills and essentials such as food and household items, putting increasing strain on the vulnerable.<\/p>\n

To offer its support, John Frieda is providing haircuts and styling services to Crisis members at its Skylight Centre in Shoreditch, London. As part of this, the brand is working with fashion photographer Leonie Blue to create a series of portraits that capture the \"unique personalities and joy\" of each individual.<\/p>\n\n\t\t