{"id":211908,"date":"2022-10-14T19:45:39","date_gmt":"2022-10-14T18:45:39","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=211908"},"modified":"2022-10-17T12:14:43","modified_gmt":"2022-10-17T11:14:43","slug":"in-pictures-code8-beautys-new-campaign-featuring-alexa-chung","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/in-pictures-code8-beautys-new-campaign-featuring-alexa-chung\/","title":{"rendered":"In Pictures: CODE8 Beauty's new campaign featuring Alexa Chung"},"content":{"rendered":"<p><strong>CODE8, the luxury make-up brand, has returned to its home town of London for its latest campaign featuring model, style icon and presenter Alexa Chung.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The campaign was created to mark the launch of CODE8's 'The London Edit' and reflects the brand's philosophy on make-up, which is that a\u00a0handful of carefully selected products can take the wearer from day to night in a few simple steps.<\/p>\n<p>In the images Chung is shown progressing through a day which takes her from a\u00a0natural and off-duty look shot at home, to experimenting with vintage fashion in Notting Hill, concluding with a bolder, more daring look for a 'spontaneous fencing lesson'.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-211908 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/theindustry.beauty\/in-pictures-code8-beautys-new-campaign-featuring-alexa-chung\/220704_code_8_s02_0463\/'><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S02_0463.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S02_0463.jpg 800w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S02_0463-200x300.jpg 200w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S02_0463-683x1024.jpg 683w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S02_0463-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/theindustry.beauty\/in-pictures-code8-beautys-new-campaign-featuring-alexa-chung\/220704_code_8_s01_0226\/'><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S01_0226.jpg\" class=\"attachment-full size-full\" alt=\"CODE8 Alexa Chung\" srcset=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S01_0226.jpg 800w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S01_0226-200x300.jpg 200w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S01_0226-683x1024.jpg 683w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S01_0226-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div class=\"\"><span class=\"\" lang=\"EN-US\">\"CODE8's values align with mine in terms of an approach to beauty. I feel a bit overwhelmed by products a lot of the time,\" said Chung.\u00a0<\/span><span class=\"\" lang=\"EN-US\">\u201cMake-up for me is about accentuating and enhancing your features rather than masking or reinventing them.<strong> CODE8 \u2013 it\u2019s serious makeup for people who don\u2019t take make-up too seriously<\/strong>.\"<\/span><\/div>\n<div>\n<p class=\"x_MsoNormal\"><span class=\"\" lang=\"EN-US\">CODE8 Co-Founders, Sophia Chikovani and Nadine Ayache, added: \"Alexa is the effortless and dynamic contemporary muse that perfectly matches CODE8\u2019s beauty ethos, where makeup and one\u2019s self should not be defined by any one 'code' and aspiring to reach your infinite potential is embraced. <strong>Alexa captures the essence of what it means to be a CODE8 woman in this spirited and elevated campaign<\/strong>, and we are proud to have her as part of the CODE8 family.\u201d<\/span><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-211908 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/theindustry.beauty\/in-pictures-code8-beautys-new-campaign-featuring-alexa-chung\/220704_code_8_s04_0921\/'><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S04_0921-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"CODE8 Alexa Chung\" srcset=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S04_0921-683x1024.jpg 683w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S04_0921-200x300.jpg 200w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S04_0921-768x1152.jpg 768w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S04_0921.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/theindustry.beauty\/in-pictures-code8-beautys-new-campaign-featuring-alexa-chung\/220704_code_8_s06_1225\/'><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S06_1225-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S06_1225-683x1024.jpg 683w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S06_1225-200x300.jpg 200w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S06_1225-768x1152.jpg 768w, https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/220704_CODE_8_S06_1225.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Chikovani and Ayache founded CODE8 in 2018 and the pair signed up Alexa Chung as global brand ambassador in 2022.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/in-pictures-code8-beautys-new-campaign-featuring-alexa-chung\/\">...<\/a><\/p>\n","protected":false},"author":11,"featured_media":211910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,20822,22360],"tags":[9800,19806,19808,19807],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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