Bobbi Brown partners with Endless to mark JONES ROAD launch at Liberty<\/strong><\/a><\/span><\/p>\n Bobbi Brown teamed up with British contemporary artist Endless to create a special window installation to mark the launch of her JONES ROAD cosmetics line at Liberty<\/a><\/span>. Before this, the brand had only been available online for British consumers.<\/p>\n Simihaze Beauty celebrates UK debut with pop-up<\/strong><\/a><\/span><\/p>\n Simihaze Beauty announced its UK debut, launching exclusively online and in-store at Selfridges<\/a><\/span>. To mark the occasion, the brand hosted a pop-up from 20-26 October at the retailer's Oxford Street store.<\/p>\n Supergoop! announces partnership with Sephora UK<\/strong><\/a><\/span><\/p>\n Sun protection brand\u00a0Supergoop!<\/a><\/span> expanded its UK stocklist, launching on Sephora's new UK website and next year at its upcoming UK retail location. In celebration of the launch, Supergoop! participated in the Sephora UK launch event on 20 October.<\/p>\n Sapelo Skin Care launches in UK<\/strong><\/a><\/span><\/p>\n Sapelo Skin Care expanded to the UK market, launching at Kensington-based skincare boutique Embassy of Beauty. Sapelo Skin Care is Embassy of Beauty's only featured product line from the US and one of only four international brands including France\u2019s Biologique Recherche, Germany\u2019s Auteur and Spain\u2019s Ayuna.<\/p>\n Henkel launches new personalised haircare brand<\/strong><\/a><\/span><\/p>\n Henkel launched a new personalised SalonLab&Me service to help consumers address their haircare needs. The SalonLab&Me experience combines in-salon hair consultation with an online shopping experience to form a business-to-business-to-consumer business model.<\/p>\n Elon Musk launches 'finest fragrance on Earth'<\/strong><\/a><\/span><\/p>\n Billionaire Elon Musk entered the fragrance market, launching a new perfume called Burnt Hair. In an announcement on Twitter, the Tesla founder shared a picture of the perfume, describing it as \"the finest fragrance on Earth\".<\/p>\n RuPaul launches make-up collection with Superdrug<\/strong><\/a><\/span><\/p>\n RuPaul launched his first-ever UK beauty collection, available exclusively at Superdrug<\/a>. The range offers nine products with pigmented colours, long-lasting formulas and an \"androgynous scent\".<\/p>\n Olaplex inventor launches 'next generation' haircare brand<\/strong><\/a><\/span><\/p>\n Eric Pressly, the inventor and scientist behind Olaplex<\/a><\/span>, launched a new high-performance haircare brand, Epres. The brand launched with two science-based treatments; a Bond Repair Treatment Kit for at-home use and a Professional Bond Repair for salon use.<\/p>\n Dyson promises 20 new beauty products by 2026<\/strong><\/a><\/span><\/p>\n Dyson announced its plans to launch 20 new beauty products by 2026, as part of its \u00a3500 million investment to accelerate research and technology development across its beauty portfolio. The investment will also create new lab spaces to help sharpen Dyson\u2019s understanding of global hair types and damage, as well as support the continued diversification of the brand's beauty technology.<\/p>\n Boots partners with sourcing platform to strengthen its range of new brand<\/strong><\/a><\/span><\/p>\n Boots<\/a><\/span>\u00a0partnered with product discovery, sourcing and purchasing platform\u00a0RangeMe\u00a0to expand the number of new and diverse suppliers it works with on a goods for resale basis both in-store and online.<\/p>\n Iconic London appoints Climb Online to drive growth<\/strong><\/a><\/span><\/p>\n Iconic London appointed digital marketing agency Climb Online to help drive its international growth strategy across the UK and US. The partnership\u00a0will help develop Iconic London's omnichannel digital marketing strategy across paid and organic channels.<\/p>\n Sephora celebrates UK launch with new campaign<\/strong><\/a><\/span><\/p>\n Sephora partnered with design and innovation studio AKQA to launch its new 'Express All of You' campaign, celebrating culture in the UK. To mark the brand's launch in the UK, the campaign set out to connect with British audiences by inviting viewers to \"unleash their beauty power\".<\/p>\n Perfect Corp. unveils new hairstyle virtual try-on<\/strong><\/a><\/span><\/p>\n Beauty and fashion tech solutions provider\u00a0Perfect Corp.\u00a0introduced a new virtual try-on technology for hairstyles. The solution uses advanced AI technology to help brands and hair salon businesses provide customers with hyper-realistic hairstyle simulations.<\/p>\n Foreo launches first bodycare device<\/strong><\/a><\/span><\/p>\n Foreo launched its first-ever body device, forming a key part of the brand's next generation Luna 4 collection. The Luna 4 body device works to improve the appearance of cellulite by targeting the fluid that accumulates in collagen pockets, as well as gently exfoliating dead skin cells and ingrown hairs.<\/p>\n Lookfantastic unveils new rewards scheme<\/a><\/strong><\/span><\/p>\n Online beauty retailer\u00a0Lookfantastic<\/a><\/span> announced\u00a0the launch of its brand-new LF Beauty Plus+ rewards programme. The rewards scheme is free to join and provides member perks, such as early access to exclusive deals and events.<\/p>\n Dove challenges women's representation in gaming with new campaign<\/strong><\/a><\/span><\/p>\n Dove\u00a0launched a new campaign to\u00a0encourage\u00a0more diverse female characters in video games and support girls with self-esteem education. The Real Beauty in Games campaign, launched in partnership with Women in Games, Epic Games and Toya, champions the authentic, diverse and inclusive representation of female characters in video games.<\/p>\n![\"Endless](\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/Bobbi-x-Endless-3.png\")
<\/p>\n![\"Sapelo](\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/Sapelo-Skin-Care.jpg\")
<\/p>\nNew brands<\/strong><\/h3>\n
![\"Elon](\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/Elon-Musk.jpg\")
<\/p>\nTech & Innovation<\/strong><\/h3>\n
![\"Dyson\"](\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/Dyson.jpg\")
<\/p>\n![\"Sephora](\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/Sephora-x-AKQA.jpg\")
<\/p>\n![\"Lookfantastic](\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/10\/Lookfantastic-Beauty-Plus.jpg\")
<\/p>\nFeatures<\/strong><\/h3>\n
\n