{"id":215619,"date":"2023-01-10T13:28:05","date_gmt":"2023-01-10T13:28:05","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=215619"},"modified":"2023-01-10T13:28:05","modified_gmt":"2023-01-10T13:28:05","slug":"pattern-beauty-unveils-first-hair-tool","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/pattern-beauty-unveils-first-hair-tool\/","title":{"rendered":"PATTERN Beauty unveils first hair tool"},"content":{"rendered":"<p><strong><a href=\"https:\/\/patternbeauty.com\/\" target=\"_blank\" rel=\"noopener\">PATTERN Beauty<\/a> by Tracee Ellis Ross has launched a new blow dryer, becoming the brand's first-ever hair tool.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The award-winning brand is the brainchild of celebrated actor Ellis Ross and aims to celebrate Black beauty and work to be an active space for \"uplifting and loving the community\u2019s natural beauty\".<\/p>\n<p>The PATTERN Blow Dryer provides quick-drying without heat damage for textured hair. The tool features four attachments, including a diffuser, wide tooth comb, brush and concentrator nozzle to help shape, stretch, smooth and define curly hair.<\/p>\n<p>The hair dryer provides three heat and two speed settings, as well as a lock-in cool shot button. The dryer also includes an ion-controlled switch, which activates ions to smooth the cuticle or deactivates to add volume.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/spIV-P6wnfw\" width=\"100%\" height=\"560\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>In addition, PATTERN Beauty has launched a Heat Protectant to guard curls, coils and tight textures from the effects of heat damage, providing thermal protection. It has also launched a Shine Spray to help leave curls luminous and radiant.<\/p>\n<p>Tracee Ellis Ross, Founder and CEO of PATTERN Beauty, said:\u00a0\u201cI have long wanted to reframe our community\u2019s relationship with heat. Through education, nurturing my pattern with ingredients and formulas, I realised\u00a0that when used correctly heat could unlock endless possibilities.<\/p>\n<p>\"My dream has been to create heat tools that can both honour your pattern and access all the possibilities of our hair without damaging it. I\u2019m elated to launch our first heat tool, The Blow Dryer with four attachments, and can\u2019t wait to help usher in a new era of curl-conscious heat.\"<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/pattern-beauty-unveils-first-hair-tool\/\">...<\/a><\/p>\n","protected":false},"author":100,"featured_media":215624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,22360,10497],"tags":[10148,23165,16216,22690,35,19],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PATTERN Beauty unveils first hair tool - TheIndustry.beauty<\/title>\n<meta name=\"description\" content=\"PATTERN Beauty by Tracee Ellis Ross has launched a new blow dryer, becoming the brand&#039;s first-ever hair tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/pattern-beauty-unveils-first-hair-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PATTERN Beauty unveils first hair tool - 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