{"id":216024,"date":"2023-01-18T13:21:21","date_gmt":"2023-01-18T13:21:21","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=216024"},"modified":"2023-01-18T17:47:56","modified_gmt":"2023-01-18T17:47:56","slug":"superdrug-champions-black-owned-businesses-with-carols-daughter-uk-launch","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/superdrug-champions-black-owned-businesses-with-carols-daughter-uk-launch\/","title":{"rendered":"Superdrug champions Black-owned businesses with Carol\u2019s Daughter UK launch"},"content":{"rendered":"<p><b>Black-founded haircare brand <a href=\"https:\/\/www.carolsdaughter.com\/\" target=\"_blank\" rel=\"noopener\">Carol\u2019s Daughter<\/a> has launched in the UK at <\/b><a style=\"font-weight: bold;\" href=\"https:\/\/theindustry.beauty\/the_directory\/superdrug\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #008080;\">Superdrug<\/span><\/a><b>, <\/b><span style=\"font-size: 17.928px;\"><b>strengthening<\/b><\/span><b> the retailer's desire to provide products for all hair types.\u00a0<\/b><\/p>\n<p><em><!--more--><\/em><\/p>\n<p>Founded by Lisa Price, Carol\u2019s Daughter first began by selling natural beauty products at flea markets. Today, the brand is known for its range of haircare products that \"repair <span style=\"font-size: 17.928px;\">damaged<\/span> hair, perfect curls and soothe coils\".<\/p>\n<p>With over 23 items on offer, the brand's range of textured and natural haircare products are now available online and in-store at Superdrug. This includes shampoos, conditioners, sprays, creams and an oil.<\/p>\n<p>Carol\u2019s Daughter joins Superdrug's portfolio of black-founded businesses, including Nylah\u2019s Naturals and Afrocenchix. Looking at consumer insights and habits from the last 12 months, <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/theindustry.beauty\/superdrug-shares-beauty-predictions-for-2023\/\" target=\"_blank\" rel=\"noopener\">Superdrug recently revealed that inclusivity and diversity within the beauty industry will remain a top priority in 202<\/a>3<\/span>.<\/p>\n<p>Simon Comins, <span style=\"font-size: 17.928px;\">Chief<\/span> Commercial Officer of Superdrug, said: \u201cCarol\u2019s Daughter is a truly remarkable brand with an amazing story, we\u2019re so excited to be selling their products to our dedicated customer base and know they\u2019ll love them just as much as we do.<\/p>\n<p>\"At Superdrug, we\u2019re passionate about tailoring our offering to consumer needs and expanding our natural haircare brands to be more inclusive. When we first became familiar with the brand, we knew it was one we wanted to work with and we\u2019re thrilled to be launching it exclusively in the UK at Superdrug.\u201d<\/p>\n<p><strong><a href=\"https:\/\/theindustry.beauty\/podcasts\/simon-comins-chief-commercial-officer-superdrug\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #008080;\">Listen to TheIndustry.beauty's podcast with Superdrug's CCO, Simon Comins.\u00a0<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/superdrug-champions-black-owned-businesses-with-carols-daughter-uk-launch\/\">...<\/a><\/p>\n","protected":false},"author":100,"featured_media":216047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,22360,10494],"tags":[23177,16216,35,16952],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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