{"id":218282,"date":"2023-03-02T11:35:46","date_gmt":"2023-03-02T11:35:46","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=218282"},"modified":"2023-03-02T16:20:29","modified_gmt":"2023-03-02T16:20:29","slug":"beiersdorf-full-year-results-deliver-best-performance-in-recent-decades","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/beiersdorf-full-year-results-deliver-best-performance-in-recent-decades\/","title":{"rendered":"Beiersdorf full-year results deliver 'best performance in recent decades'"},"content":{"rendered":"

Beiersdorf<\/a><\/span>, the owner of Nivea<\/a><\/span> and Eucerin, has completed one of its \"most successful financial years in recent history\".\u00a0<\/strong><\/p>\n

<\/p>\n

Group sales increased 10.2% organically to (\u20ac8.8\u202fbillion) in 2022, compared to (\u20ac7.6 billion) in 2021. All regions and brands contributed to Beiersdorf's growth, with European sales up 5% despite the war in Ukraine.<\/p>\n

Nivea sales grew organically by 9.6%, with skincare and personal care reporting \"substantial growth\". This was driven by an \"excellent balance between pricing and volume-driven growth\".<\/p>\n

Derma brands Eucerin and Aquaphor saw sales rise 23.9% to (\u20ac1 billion), boosted by all categories and regions. In particular,\u00a0the Eucerin face care category and subcategories anti-pigment and acne were \"key growth drivers\".<\/p>\n

La Prairie increased its organic sales by 1.9% to (\u20ac655 million), mainly due to the recovery of travel retail and an upturn in brick-and-mortar retail in North America. Sales in European countries continued to recover and the most recent launch, Skin Caviar Harmony, showed \"excellent results\" across all markets.<\/p>\n

The group's healthcare business, which includes plaster brands Hansaplast and Elastoplast, recorded organic sales growth of 13.1% to (\u20ac261 million). This was driven by the \"strong, consistent implementation of brand innovations\", including sustainable plasters in the field of wound care.<\/p>\n

Vincent Warnery, CEO of Beiersdorf: \"2022 was an excellent year for Beiersdorf. For the first time in at least two decades, we delivered double-digit organic sales growth.<\/p>\n

\"2022 was also a challenging year in many respects, which makes us particularly proud of this excellent outcome and the profitable growth we have achieved. Thanks to the consistent pursuit of our C.A.R.E.+ strategy and our very well-balanced business portfolio, we can press ahead into the future more securely and with confidence.\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2026 ...<\/a><\/p>\n","protected":false},"author":100,"featured_media":218313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6],"tags":[8943,23238,11222,17778,35,10249],"acf":[],"yoast_head":"\nBeiersdorf full-year results deliver 'best performance in recent decades' - TheIndustry.beauty<\/title>\n<meta name=\"description\" content=\"Beiersdorf, the owner of Nivea and Eucerin, has completed one of its "most successful financial years in recent history".\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/beiersdorf-full-year-results-deliver-best-performance-in-recent-decades\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beiersdorf full-year results deliver 'best performance in recent decades' - 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