{"id":219447,"date":"2023-03-22T08:00:43","date_gmt":"2023-03-22T08:00:43","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=219447"},"modified":"2023-03-22T17:52:55","modified_gmt":"2023-03-22T17:52:55","slug":"eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/","title":{"rendered":"Eight bottles sold every minute during Mother's Day period at The Perfume Shop"},"content":{"rendered":"<p><strong><span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/theindustry.beauty\/the_directory\/the-perfume-shop\/\" target=\"_blank\" rel=\"noopener\">The Perfume Shop<\/a><\/span> has reported an \"outstanding sales period\" for Mother\u2019s Day, with a record 169,700 bottles sold in the 14 days to 19 March 2023.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>According to the retailer, this equates to approximately eight bottles sold every minute, as \"perfume continues to prove itself to be an extremely popular gift choice at this time of year\".<\/p>\n<p>Gucci Bamboo, Hugo Boss Femme and Prada Paradoxe were amongst the most popular fragrance choices.<\/p>\n<p>Andrea Rickard, Trading Director at <a href=\"https:\/\/www.theperfumeshop.com\/\" target=\"_blank\" rel=\"noopener\">The Perfume Shop<\/a>, said: \"Perfume is always a popular gift for Mother\u2019s Day.<\/p>\n<p>\"Not only does it show that you have put a lot of thought into making the right perfume choice, it can also lift spirits, boost confidence levels and make the wearer feel amazing.\"<\/p>\n<p>The news follows <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/theindustry.beauty\/the-perfume-shop-sees-record-christmas-sales\/\" target=\"_blank\" rel=\"noopener\">record Christmas sales for The Perfume Shop<\/a><\/span>, despite both postal strikes and severe weather across the festive period. The retailer sold 1.77 million bottles of fragrance between 28 November and 24 December 2022, boosted by a 26% sales increase in gift sets during the week before Christmas.<\/p>\n<p>Last month, <span style=\"color: #008080;\"><a style=\"color: #008080;\" href=\"https:\/\/theindustry.beauty\/the-perfume-shop-announces-biggest-price-freeze-to-date\/\" target=\"_blank\" rel=\"noopener\">The Perfume Shop extended its price freeze across 138 bestselling fragrances until 2024<\/a><\/span>. First launched in October 2022, the retailer is now continuing the initiative and holding the prices of fragrances it expects to be bestsellers this year. Members of The Perfume Shop\u2019s VIP Rewards Club scheme can receive an additional 10% off all price freeze scents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/\">...<\/a><\/p>\n","protected":false},"author":100,"featured_media":198761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,22360,10494],"tags":[10148,11222,10802,23269,35,17652],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eight bottles sold every minute during Mother&#039;s Day period at The Perfume Shop - TheIndustry.beauty<\/title>\n<meta name=\"description\" content=\"The Perfume Shop has reported an &quot;outstanding sales period&quot; for Mother\u2019s Day, with a record 169,700 bottles sold in the 14 days to 19 March.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eight bottles sold every minute during Mother&#039;s Day period at The Perfume Shop - TheIndustry.beauty\" \/>\n<meta property=\"og:description\" content=\"The Perfume Shop has reported an &quot;outstanding sales period&quot; for Mother\u2019s Day, with a record 169,700 bottles sold in the 14 days to 19 March.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.beauty\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T08:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T17:52:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/03\/Perfume-Shop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/\",\"url\":\"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/\",\"name\":\"Eight bottles sold every minute during Mother's Day period at The Perfume Shop - TheIndustry.beauty\",\"isPartOf\":{\"@id\":\"https:\/\/theindustry.beauty\/#website\"},\"datePublished\":\"2023-03-22T08:00:43+00:00\",\"dateModified\":\"2023-03-22T17:52:55+00:00\",\"author\":{\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/51e852c318a89ff85ed5343f5417e668\"},\"description\":\"The Perfume Shop has reported an \\\"outstanding sales period\\\" for Mother\u2019s Day, with a record 169,700 bottles sold in the 14 days to 19 March.\",\"breadcrumb\":{\"@id\":\"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theindustry.beauty\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eight bottles sold every minute during Mother's Day period at The Perfume Shop\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theindustry.beauty\/#website\",\"url\":\"https:\/\/theindustry.beauty\/\",\"name\":\"TheIndustry.beauty\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theindustry.beauty\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/51e852c318a89ff85ed5343f5417e668\",\"name\":\"Sophie Smith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7ad170e02ea73e9fde090ec8bd1fbbe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7ad170e02ea73e9fde090ec8bd1fbbe?s=96&d=mm&r=g\",\"caption\":\"Sophie Smith\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Eight bottles sold every minute during Mother's Day period at The Perfume Shop - TheIndustry.beauty","description":"The Perfume Shop has reported an \"outstanding sales period\" for Mother\u2019s Day, with a record 169,700 bottles sold in the 14 days to 19 March.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/","og_locale":"en_GB","og_type":"article","og_title":"Eight bottles sold every minute during Mother's Day period at The Perfume Shop - TheIndustry.beauty","og_description":"The Perfume Shop has reported an \"outstanding sales period\" for Mother\u2019s Day, with a record 169,700 bottles sold in the 14 days to 19 March.","og_url":"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/","og_site_name":"TheIndustry.beauty","article_published_time":"2023-03-22T08:00:43+00:00","article_modified_time":"2023-03-22T17:52:55+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/theindustry.beauty\/wp-content\/uploads\/2022\/03\/Perfume-Shop.jpg","type":"image\/jpeg"}],"author":"Sophie Smith","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Sophie Smith","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/","url":"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/","name":"Eight bottles sold every minute during Mother's Day period at The Perfume Shop - TheIndustry.beauty","isPartOf":{"@id":"https:\/\/theindustry.beauty\/#website"},"datePublished":"2023-03-22T08:00:43+00:00","dateModified":"2023-03-22T17:52:55+00:00","author":{"@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/51e852c318a89ff85ed5343f5417e668"},"description":"The Perfume Shop has reported an \"outstanding sales period\" for Mother\u2019s Day, with a record 169,700 bottles sold in the 14 days to 19 March.","breadcrumb":{"@id":"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/theindustry.beauty\/eight-bottles-sold-every-minute-during-mothers-day-period-at-the-perfume-shop\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theindustry.beauty\/"},{"@type":"ListItem","position":2,"name":"Eight bottles sold every minute during Mother's Day period at The Perfume Shop"}]},{"@type":"WebSite","@id":"https:\/\/theindustry.beauty\/#website","url":"https:\/\/theindustry.beauty\/","name":"TheIndustry.beauty","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theindustry.beauty\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/51e852c318a89ff85ed5343f5417e668","name":"Sophie Smith","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c7ad170e02ea73e9fde090ec8bd1fbbe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7ad170e02ea73e9fde090ec8bd1fbbe?s=96&d=mm&r=g","caption":"Sophie Smith"}}]}},"modified_by":"Antony Hawman","_links":{"self":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/219447"}],"collection":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/comments?post=219447"}],"version-history":[{"count":13,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/219447\/revisions"}],"predecessor-version":[{"id":219499,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/219447\/revisions\/219499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/media\/198761"}],"wp:attachment":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/media?parent=219447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/categories?post=219447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/tags?post=219447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}