{"id":220920,"date":"2023-04-12T06:00:17","date_gmt":"2023-04-12T05:00:17","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=220920"},"modified":"2023-04-12T17:05:02","modified_gmt":"2023-04-12T16:05:02","slug":"kmi-brands-celebrates-30th-anniversary-with-new-sustainability-targets","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/kmi-brands-celebrates-30th-anniversary-with-new-sustainability-targets\/","title":{"rendered":"KMI Brands celebrates 30th anniversary with new sustainability targets"},"content":{"rendered":"<p><strong>KMI Brands, creator of beauty and wellbeing brands including Noughty, Ted Baker Perfumes and Toiletries, and Plantopia, is celebrating its 30-year anniversary.<\/strong><!--more--><\/p>\n<p>Since its inception in 1993 by Herbie Dayal who co-founded King of Shaves, KMI Brands has come a long way.\u00a0KMI's mission is to unite and develop beauty and wellbeing brands under license as well as its own portfolio of brands. The portfolio currently covers a range of categories including hair and body care, fragrance, cosmetics, grooming, skincare and wellness.<\/p>\n<p>One of the fastest-growing British beauty businesses, KMI Brands has achieved worldwide distribution across its portfolio in over 21 countries. The company currently manufactures and distributes over 130 products across brands.<\/p>\n<p>Herbie Dayal, Chairman and Founder of KMI Brands, commented: \"KMI is rightly proud of its rich heritage and achievements over the last 30 years. To have a 30-year history of sales and profit growth is a huge achievement to celebrate.\"<\/p>\n<p><strong>Key Achievements over the past three decades:<\/strong><\/p>\n<ul>\n<li>KMI Brands is Ted Baker\u2019s longest license partnership. It was established in 1988 and is now sold in 13 global markets with a sales growth of 44% vs 2021.<\/li>\n<li>Noughty was launched in 2016 and co-founded by now CEO of KMI Brands, Rachel Parsonage. The brand has achieved over 53 awards and has an average annual global sales growth of 59% year on year since launch.<\/li>\n<\/ul>\n<p>Moving forward, the company has identified four key focus areas to work on, inspired by the UN Sustainability Development Goals. Along with this, it will join B-Corp\u2019s UK's global movement soon for change as part of a promise to uphold the highest standards of ethics and transparency.<\/p>\n<p><strong>KMI brands has set the following goals for the future of the business:<\/strong><\/p>\n<ul>\n<li>100% Plastic Neutral by 2025<\/li>\n<li>Working to drive change from large raw ingredient suppliers to farmer level with investment in 10 regeneration projects at a farmer level by 2030<\/li>\n<li>20% less packaging (in weight) by 2030<\/li>\n<li>Zero Waste to landfill by 2030<\/li>\n<li>Traceability of KMI's whole supply chain by 2030<\/li>\n<li>All packaging material to be recyclable or compostable by 2030<\/li>\n<li>95+% biodegradable formulas by 2030<\/li>\n<li>Net Zero GHG emissions by 2050<\/li>\n<\/ul>\n<p>Rachel\u00a0Parsonage, CEO KMI Brands, added: \"To be able to celebrate this significant milestone is a testament to KMI\u2019s commitment to the industry.<\/p>\n<p>\"I believe it\u2019s a huge privilege to be a leader in a business and my role is to give people a place to grow, be their true authentic selves and find commonality in what we are trying to achieve together. Our journey to B Corp certification only enhances this and holding ourselves accountable with measures and transparent actions attracts like-minded people. People who want to belong and be part of a business they can be proud of.\"<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 <a href=\"https:\/\/theindustry.beauty\/kmi-brands-celebrates-30th-anniversary-with-new-sustainability-targets\/\">...<\/a><\/p>\n","protected":false},"author":108,"featured_media":220922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,22360],"tags":[20115,22588,3788],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KMI Brands celebrates 30th anniversary with new sustainability targets - TheIndustry.beauty<\/title>\n<meta name=\"description\" content=\"KMI Brands, creator of beauty and wellbeing brands including Noughty, Ted Baker Perfumes and Toiletries and Plantopia...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/kmi-brands-celebrates-30th-anniversary-with-new-sustainability-targets\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KMI Brands celebrates 30th anniversary with new sustainability targets - 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