{"id":222700,"date":"2023-05-15T09:44:49","date_gmt":"2023-05-15T08:44:49","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=222700"},"modified":"2023-05-15T17:17:00","modified_gmt":"2023-05-15T16:17:00","slug":"unilever-brands-declared-sponsors-of-fifa-womens-world-cup","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/unilever-brands-declared-sponsors-of-fifa-womens-world-cup\/","title":{"rendered":"Unilever brands declared sponsors of FIFA Women\u2019s World Cup"},"content":{"rendered":"

FIFA has named\u00a0Unilever<\/a><\/span>'s personal care brands, including Rexona (also known as Sure and Degree), Dove, Lifebuoy and Lux, as the Official Sponsors of the Women\u2019s World Cup Australia & New Zealand 2023.<\/strong><\/p>\n

The new partnership, which runs through to 2027, will include the FIFA World Cup 2026 as well as the FIFA Finals.<\/p>\n

As part of the agreement, Unilever<\/a> will collaborate with FIFA\u2019s Women\u2019s Development Programme. The initiative, launched in 2020, is designed to provide opportunities for women and girls in football around the globe. Unilever will provide funding, human resources, and support for the development programmes.<\/p>\n

Fatma Samoura, FIFA Secretary General, commented: \"Unilever has some of the world\u2019s biggest and most impactful consumer brands, and we\u2019re incredibly excited for them to join us on our journey to Australia and Aotearoa New Zealand. 2023 is going to be a landmark moment for women\u2019s football, and Unilever is the ideal sponsor to help us grow the game globally \u2013 this year and beyond.\"<\/p>\n

The FIFA Women\u2019s World Cup 2023 is set to be the biggest women\u2019s sporting event in the world, reaching approximately two billion people. FIFA is targeting 1.5 million attendees across the tournament\u2019s 64 matches, providing plentiful opportunities to inspire more women to get involved in the sport.<\/p>\n

Investing at all levels, from grassroots to FIFA\u2019s most-anticipated tournaments, the cosmetics giant will have the opportunity to supply a total of 80,000 gift packs directly to fans at events throughout the years.<\/p>\n

This sponsorship will build on existing community projects by Unilever brands, such as Rexona\u2019s Breaking Limits programme. The initiative provides funding for community sports and helps young people overcome barriers to being active.<\/p>\n

Fabian Garcia, Personal Care President at Unilever, added: \"Working with the FIFA Women\u2019s World Cup 2023, our brands will connect with an enormous and highly engaged audience. This is a significant opportunity for them to engage a growing audience of women\u2019s football fans, demonstrate relevance, and build brand power, while promoting gender equality in sports and supporting future generations of female athletes.\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2026 ...<\/a><\/p>\n","protected":false},"author":108,"featured_media":179934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,22360,10494],"tags":[16709,17048],"acf":[],"yoast_head":"\nUnilever brands declared sponsors of FIFA Women\u2019s World Cup - TheIndustry.beauty<\/title>\n<meta name=\"description\" content=\"FIFA has named\u00a0Unilever's personal care brands, including Rexona (also known as Sure and Degree), Dove, Lifebuoy and Lux, as the...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/unilever-brands-declared-sponsors-of-fifa-womens-world-cup\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever brands declared sponsors of FIFA Women\u2019s World Cup - 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