{"id":222866,"date":"2023-05-19T10:03:04","date_gmt":"2023-05-19T09:03:04","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=222866"},"modified":"2023-05-19T17:34:53","modified_gmt":"2023-05-19T16:34:53","slug":"nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/","title":{"rendered":"NYX\u2019s 'Game Out Loud' creates safe space for LGBTQIA+ community in the metaverse"},"content":{"rendered":"

Global cosmetics brand NYX Professional Beauty<\/a><\/span> has launched its \u2018Game Out Loud\u2019 anti-bullying campaign, advocating for the LGBTQIA+ community in the metaverse.<\/strong><\/p>\n

Data revealed that nearly 90% of LGBTQIA+ gamers have been harassed about their identities online. With the launch of the 'Game Out Loud' campaign, the cosmetics brand aims to change this by targeting hate.<\/p>\n

The campaign imagery features five LGBTQIA+ talents, who bring their passion to life through makeup artistry reflective of their favourite games.<\/p>\n

\"NYX<\/p>\n

Creators and gamers featured in the campaign include (L to R): Brian Diaz (he\/him), Frederic Chen (he\/him), Glitch (she\/her), Lilly Teel (she\/her), Martin Corona (he\/him).<\/p>\n

The House of NYX Professional Makeup in iHeartLand on Roblox - a gaming site in the metaverse \u2013 will feature an allyship pledge focused on LGBTQIA+ education.\u00a0Allyship training, developed in partnership with the LA LGBT Center, will also be available at\u00a0nyxcosmetics.com<\/a>.<\/p>\n

NYX, together with the Los Angeles LGBT Center, defines a safe space as: \"A place free of conflict, criticism, judgment or potentially threatening actions where homophobic, transphobic, racist, and sexist put-downs and remarks will be addressed\".<\/p>\n

The virtual world features an NPC (non-player character) that will ask visitors to take an allyship pledge, which will earn users an \u00a0'ally badge' for their Roblox avatar to wear.\u00a0Virtual merchandise (also known as UGC) will also be available for active Roblox users.<\/p>\n

\"NYX<\/p>\n

On Twitch, NYX is partnering with LGBTQIA+ gamers who will host a series of live streams that will focus on education, ally messaging, and inclusivity.<\/p>\n

Nicolas Vissat, Assistant Vice President of US Marketing at NYX, commented: \"Our longstanding allyship to the LGBTQIA+ community is a major pillar of our brand values.<\/p>\n

\"NYX Professional Makeup stands for artistry for all, and proudly advocates for the community's freedom of expression online and offline.\"<\/p>\n

NYX Professional Makeup's Proud Allies for All campaign, in collaboration with the Los Angeles LGBT Center,\u00a0celebrates the LGBTQIA+ community year-round.\u00a0To date, NYX has raised over $500,000 to various global LGBTQIA+ organizations.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2026 ...<\/a><\/p>\n","protected":false},"author":108,"featured_media":222870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,20822,12973,10497],"tags":[22685,21626,17200,22104],"acf":[],"yoast_head":"\nNYX\u2019s 'Game Out Loud' creates safe space for LGBTQIA+ community in the metaverse - TheIndustry.beauty<\/title>\n<meta name=\"description\" content=\"Global cosmetics brand NYX Professional Beauty has launched its \u2018Game Out Loud\u2019 anti-bullying campaign, advocating for the LGBTQIA+ community\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NYX\u2019s 'Game Out Loud' creates safe space for LGBTQIA+ community in the metaverse - TheIndustry.beauty\" \/>\n<meta property=\"og:description\" content=\"Global cosmetics brand NYX Professional Beauty has launched its \u2018Game Out Loud\u2019 anti-bullying campaign, advocating for the LGBTQIA+ community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.beauty\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-19T09:03:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-19T16:34:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theindustry.beauty\/wp-content\/uploads\/2023\/05\/nyx.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chloe Burney\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chloe Burney\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/\",\"url\":\"https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/\",\"name\":\"NYX\u2019s 'Game Out Loud' creates safe space for LGBTQIA+ community in the metaverse - TheIndustry.beauty\",\"isPartOf\":{\"@id\":\"https:\/\/theindustry.beauty\/#website\"},\"datePublished\":\"2023-05-19T09:03:04+00:00\",\"dateModified\":\"2023-05-19T16:34:53+00:00\",\"author\":{\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/edeb440dba12cd281cdfccb2e76fcac9\"},\"description\":\"Global cosmetics brand NYX Professional Beauty has launched its \u2018Game Out Loud\u2019 anti-bullying campaign, advocating for the LGBTQIA+ community\",\"breadcrumb\":{\"@id\":\"https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theindustry.beauty\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NYX\u2019s 'Game Out Loud' creates safe space for LGBTQIA+ community in the metaverse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theindustry.beauty\/#website\",\"url\":\"https:\/\/theindustry.beauty\/\",\"name\":\"TheIndustry.beauty\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theindustry.beauty\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/edeb440dba12cd281cdfccb2e76fcac9\",\"name\":\"Chloe Burney\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2800ee992b44b77ac88ed775565d010f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2800ee992b44b77ac88ed775565d010f?s=96&d=mm&r=g\",\"caption\":\"Chloe Burney\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NYX\u2019s 'Game Out Loud' creates safe space for LGBTQIA+ community in the metaverse - TheIndustry.beauty","description":"Global cosmetics brand NYX Professional Beauty has launched its \u2018Game Out Loud\u2019 anti-bullying campaign, advocating for the LGBTQIA+ community","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/","og_locale":"en_GB","og_type":"article","og_title":"NYX\u2019s 'Game Out Loud' creates safe space for LGBTQIA+ community in the metaverse - TheIndustry.beauty","og_description":"Global cosmetics brand NYX Professional Beauty has launched its \u2018Game Out Loud\u2019 anti-bullying campaign, advocating for the LGBTQIA+ community","og_url":"https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/","og_site_name":"TheIndustry.beauty","article_published_time":"2023-05-19T09:03:04+00:00","article_modified_time":"2023-05-19T16:34:53+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/theindustry.beauty\/wp-content\/uploads\/2023\/05\/nyx.jpg","type":"image\/jpeg"}],"author":"Chloe Burney","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Chloe Burney","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/","url":"https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/","name":"NYX\u2019s 'Game Out Loud' creates safe space for LGBTQIA+ community in the metaverse - TheIndustry.beauty","isPartOf":{"@id":"https:\/\/theindustry.beauty\/#website"},"datePublished":"2023-05-19T09:03:04+00:00","dateModified":"2023-05-19T16:34:53+00:00","author":{"@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/edeb440dba12cd281cdfccb2e76fcac9"},"description":"Global cosmetics brand NYX Professional Beauty has launched its \u2018Game Out Loud\u2019 anti-bullying campaign, advocating for the LGBTQIA+ community","breadcrumb":{"@id":"https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/theindustry.beauty\/nyx-game-out-loud-creates-safe-space-for-lgbtqia-community-in-the-metaverse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theindustry.beauty\/"},{"@type":"ListItem","position":2,"name":"NYX\u2019s 'Game Out Loud' creates safe space for LGBTQIA+ community in the metaverse"}]},{"@type":"WebSite","@id":"https:\/\/theindustry.beauty\/#website","url":"https:\/\/theindustry.beauty\/","name":"TheIndustry.beauty","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theindustry.beauty\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/edeb440dba12cd281cdfccb2e76fcac9","name":"Chloe Burney","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/theindustry.beauty\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2800ee992b44b77ac88ed775565d010f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2800ee992b44b77ac88ed775565d010f?s=96&d=mm&r=g","caption":"Chloe Burney"}}]}},"modified_by":"Antony Hawman","_links":{"self":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/222866"}],"collection":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/comments?post=222866"}],"version-history":[{"count":9,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/222866\/revisions"}],"predecessor-version":[{"id":222893,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/posts\/222866\/revisions\/222893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/media\/222870"}],"wp:attachment":[{"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/media?parent=222866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/categories?post=222866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theindustry.beauty\/wp-json\/wp\/v2\/tags?post=222866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}