{"id":229531,"date":"2023-10-18T12:00:34","date_gmt":"2023-10-18T11:00:34","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=229531"},"modified":"2023-10-18T17:27:18","modified_gmt":"2023-10-18T16:27:18","slug":"inde-wild-to-celebrate-diwali-with-first-uk-pop-up","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/inde-wild-to-celebrate-diwali-with-first-uk-pop-up\/","title":{"rendered":"Inde\u0304 Wild to celebrate Diwali with first UK pop-up"},"content":{"rendered":"

Indian beauty brand Inde\u0304 Wild <\/a>is opening its first UK pop-up at Westfield London later this week, celebrating the religious festival of<\/b>\u00a0Diwali.\u00a0<\/strong><\/p>\n

<\/p>\n

Located on the ground floor of Westfield London, the pop-up will run from 20-22 October and is inspired by the ancient palaces of India.<\/span><\/p>\n

\"Inde<\/p>\n

The space will be transformed to emulate an Indian palace, complete with authentically Indian ornate designs in a colour palette of pinks with touches of gold to highlight the \"auspicious significance in Indian culture, bringing love and prosperity for special occasions\".<\/p>\n

It will allow customers to shop the brand's products - such as its bestselling Champi Hair Oil, new Dewy Lip Treatment and limited-edition Diwali Gift Sets - in-person for the first time in the UK.<\/p>\n

Diipa Bu\u0308ller-Khosla, Founder of Inde\u0304 Wild, said: \"To celebrate Diwali with West London\u2019s vibrant Indian community in a venue as prestigious as Westfield London is a huge moment of appreciation and visibility for all Indians, globally.\u00a0I hope this signifies more brands acknowledging this most special time of year for millions of people.\"<\/p>\n

The activation also marks a first for Westfield, with it being the first Diwali beauty pop-up hosted at the shopping destination.<\/p>\n

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Melanie Lalou, Head of Westfield Rise UK,\u00a0said: \"Inde\u0304 Wild is a leading example of how our spaces can be activated to bring communities together at major moments in the cultural calendar, especially given West London\u2019s thriving Indian community.<\/p>\n

\"Westfield Rise\u2019s unique offering allows start-up businesses like Inde\u0304 Wild to have access to high footfall retail space where they can engage thousands of visitors at Europe\u2019s largest shopping destination.\"<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u2026 ...<\/a><\/p>\n","protected":false},"author":100,"featured_media":229535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,20823,10494],"tags":[23488,23487,10689,12517],"acf":[],"yoast_head":"\nInde\u0304 Wild to celebrate Diwali with first UK pop-up - TheIndustry.beauty<\/title>\n<meta name=\"description\" content=\"Indian beauty brand Inde\u0304 Wild is opening its first UK pop-up at Westfield London later this week, celebrating\u00a0Diwali.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/inde-wild-to-celebrate-diwali-with-first-uk-pop-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inde\u0304 Wild to celebrate Diwali with first UK pop-up - 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