{"id":233967,"date":"2024-02-01T16:27:11","date_gmt":"2024-02-01T16:27:11","guid":{"rendered":"https:\/\/theindustry.beauty\/?p=233967"},"modified":"2024-02-02T10:21:54","modified_gmt":"2024-02-02T10:21:54","slug":"merit-beauty-names-former-mac-global-president-as-ceo","status":"publish","type":"post","link":"https:\/\/theindustry.beauty\/merit-beauty-names-former-mac-global-president-as-ceo\/","title":{"rendered":"Merit Beauty names former MAC Global President as CEO"},"content":{"rendered":"

Minimalist makeup brand Merit Beauty has appointed Philippe Pinatel as its new Chief Executive Officer.<\/strong><\/p>\n

<\/p>\n

Pinatel brings years of experience in the beauty industry, having most recently served as Global President at MAC Cosmetics following his promotion from Global General Manager in 2020.<\/p>\n

Prior to this, he held the position of President and COO at Birchbox for two years, as well as a number of senior roles at Sephora, Guerlain and Clarins across various regions.<\/p>\n

\"Merit

Philippe Pinatel<\/p><\/div>\n

\"As Merit enters a new era of opportunity following three years of triple-digit growth, I am excited to welcome Philippe as the CEO of Merit,\" founder Kathrine Power told WWD.<\/p>\n

\"Philippe has a long history of shepherding brands through rapid growth and leading complex, multibillion-dollar global organisations, which will be critical in Merit's journey towards becoming a generation-defining beauty brand.\"<\/p>\n

Launched during the pandemic in 2021, Merit is a US-based cosmetics brand that caters to the growing demand for pared back beauty products from the 'Millennial and up' market.<\/p>\n

Since its launch, the brand has experienced global growth and launched into the UK last year via its own website.<\/p>\n

Read TheIndustry.beauty's In-depth: Merit gets ready to bring its minimalist, 'Millennial and up' make-up to the UK.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Minimalist makeup brand Merit has appointed Philippe Pinatel as its new Chief Executive Officer.<\/p>\n","protected":false},"author":100,"featured_media":233972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,20822],"tags":[23192],"acf":[],"yoast_head":"\nMerit Beauty names former MAC Global President as CEO - TheIndustry.beauty<\/title>\n<meta name=\"description\" content=\"Minimalist makeup brand Merit has appointed Philippe Pinatel as its new Chief Executive Officer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theindustry.beauty\/merit-beauty-names-former-mac-global-president-as-ceo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merit Beauty names former MAC Global President as CEO - 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