YSL Beauty launches global sustainable initiative with Re:wild
YSL Beauty has launched a new global initiative with non-governmental organisation Re:wild ahead of Earth Day, with the goal of protecting and restoring 100,000 hectares of land by 2030.
For 2022, the Rewild Our Earth program will focus on the launch of "rewilding" programs to safeguard biodiversity in priority areas affected by climate change where YSL Beauty's ingredients are sourced.
The rewilding approach is based on a progressive effort to enable natural processes, repair damaged ecosystems, and restore degraded landscapes.
The priority areas include Morocco's Ourika Valley where the brand cultivates ingredients such as pomegranate, jasmine, walnut, and saffron, Haiti, linked with vetiver sourcing, Madagascar, linked with vanilla and geranium sourcing and Indonesia, linked with patchouli sourcing.
The launch of the initiative coincides with YSL Beauty’s first-ever sustainability report, which highlights its commitment to prioritising bio-based ingredients, investing in recyclable packaging, phasing out virgin plastics and transitioning its factories to carbon-neutral.
Stephan Bezy, International General Manager at Yves Saint Laurent Beauté - L'Oreal said: "At YSL Beauty, we believe in giving, not just taking; restoring, not just consuming; and most of all, empowering the world around us. Today, the wild is in decline; at a time when more than one million species are on the brink of extinction and 75% of all Earth’s land areas have been degraded, this long-term project has the potential to help make a measurable impact.
"To put this philosophy into action, we have made a bold commitment to engage in the rewilding revolution. Our ambition, simply put, is to help leave the world wilder by 2030."