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YSL expands 'Abuse Is Not Love' initiative with more LGBTQIA+ resources

Sophie Smith
25 July 2023

YSL Beauty is expanding its Abuse Is Not Love initiative, backed by a new study sharing the challenges LGBTQIA+ individuals face around intimate partner violence.

Developed by gender and relationships researcher Dr Beth Livingston, the study's insights have influenced solutions and educational resources for YSL Beauty’s Abuse Is Not Love initiative.

It centres around the voices of 6000 LGBTQIA+ respondents to highlight the particular trends and issues they face in their relationships across five markets: the UK, US, France, Spain and Germany.

The results revealed greater instances of certain abusive behaviours and greater barriers to access for LGBTQIA+ individuals to receive support, including fear of isolation and stigmatisation from peers, parents and friends’ groups.

To address this issue, and to underscore that abuse can occur in any relationship, across gender identity and sexual orientation, YSL Beauty said it will continue to provide education with non-profit partners to create additional programming with the specific experiences of LGBTQIA+ individuals in mind.

To date, YSL Beauty through Abuse Is Not Love has educated 493,000 people on the warning signs of abuse with the goal to educate two million by 2030.

Stephan Bezy, International General Manager at YSL Beauty, said: “Contributing to thought leadership is an essential part of the Abuse Is Not Love strategy.

"We must continue to fight abuse in all its forms and it’s even more important to be able to help offer services to communities often overlooked. Abuse is not love, it’s as simple as that.”

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