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Zara Beauty makes global debut in stores and online

Gaelle Walker
12 May 2021

Zara Beauty has made its hotly-anticipated landing in stores and online - offering shoppers an expansive and inclusive array of ultra-sustainably packaged makeup products for all skin colours, genders, ages or personal styles.

Designed by the British make-up artist Diane Kendal, the “consciously unique” collection includes high-quality lip, eye, face and nail products in a range of more than 130 colours, all affordably-priced at below £20.

Housed in elegant white packaging, which has made with the "extensive use" of recycled materials, the makeup products also come in a range of refillable formats, with many items, including eye and cheek products, available in fully packaged refillable cases, trays, or individual pans.

On Lips, the range includes a Cult Satin lipstick in both a full-kit with an rrp of £11.99 and a refillable format for £6.99.

Cult Satin is available in eight high-impact shades, while an Ultimate Refillable Matte Lipstick at the same price points is available in 14 shades.

The range is complemented by the Stiletto Refillable Demi-Matte Lipstick. With a full-price rrp of £9.99 and refill for £5.99, the Stiletto has a serum-like formula “designed to make high-pigment colour comfortable.”

Zara Stiletto

A Velvet Pigment lip gloss, Tinted Balm and lip oil complete the Lip range.

When it comes to eyes, the new Zara Beauty offer includes a refillable Eyeshadow Palette in six different colourways with shadows in Matte, Metallic and Glitter finishes (full kit rrp: £17.99) as well as a refillable Eyeshadow Palette duo in nine high-pigment colourways.

The range can be bought as a full-kit, just the palette or in individual pans.

The Eye range also includes a refillable eyeliner with an ultra-fine precision brush and Metal Foil – a loose pigment shimmer in four shades for use on eyes, cheeks and lips.

Standout products in Zara Beauty’s Face collection meanwhile, include a selection of Bronzing Powders and a Refillable Cheek Palette offering a trio of Bronzer, Blush, and Highlighter in three shades, which can also be bought in a full kit (rrp:£17.99) refill tray (rrp:£12.99) or individual pan format (rrp:4.99).

Zara Cheek

Available in 39 different shades and Matte, Pearly and Glitter finishes, Zara Beauty’s nail polish collection offers a high-performance formula made from a large percentage of natural ingredients.

Zara Beauty is available now on all platforms in Europe, the US, Canada, Mexico, China, South Korea, Japan, Australia and New Zealand, with the Middle East to follow in June 2021.

The range is also available in stores, with selected stores, including Zara Bond Street in London, offering shoppers “a unique immersive experience,” via fully-fitted dedicated Beauty sections with colour-matching flooring, walls and ceilings.

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