Zelens enters Liberty London as part of retail expansion
Beauty brand Zelens is continuing its retail expansion with its debut UK bricks and mortar launch at Liberty London.
The brand will take position in Liberty's beauty hall and online, showcasing its entire line of skincare products.
Following the introduction of a new visual identity earlier this year, Zelens is aiming to continue its global expansion, with sights set on Russia and US expansion for 2022, following successful entries into the Asia Pacific and Middle East markets.
James Lamb, CEO of Zelens commented: “We are delighted to launch Zelens at Liberty. As part of our rebrand earlier this year, we set out to expand our footprint worldwide including UK bricks and mortar locations, and could not be more proud to have opened our first-ever UK counter at this iconic London retail landmark.”
James Lamb recently featured in an episode of TheIndustry.fashion's The Beauty Edit podcast. James gives an insight into his role as CEO and how maybe not complying with the ‘text book corporate CEO style’ can really be a benefit in today’s progressive world.
