Zero waste skincare brand SBTRCT achieves B Corp certification
Zero waste skincare brand SBTRCT has achieved B Corp certification, strengthening its commitment to "making a difference for both people and planet".
Administered by nonprofit B Lab, B Corp is a certification that covers over 300 questions on governance, workers, communities and impact on the environment.
In its assessment, SBTRCT achieved an overall score of 90.7. To qualify as a B Corp, businesses must score 80 or over. The median score for "ordinary businesses" who complete the assessment is currently 50.9.
Founded in 2020, SBTRCT was inspired by founder Ben Grace's desire to clean up the beauty industry with a vision of "less is more".
The brand creates solid alternatives to skincare fundamentals, all of which are 100% plastic-free, palm oil-free and waterless to help address the "three biggest environmental challenges facing the industry".
Ben Grace, Founder of SBTRCT, said: “At SBTRCT we are passionate about providing the highest performing skincare with the lowest environmental impact. Being a force for good and reducing the beauty industry’s negative impact on the environment is at the heart of our brand vision - we are committed to making a difference for both people and planet.
"We are delighted that the B Corp Certification cements this commitment and verifies that we meet the highest standards of social and environmental impact as well as ensuring that we continue to evolve and improve.”
Chris Turner, Executive Director of B Lab UK, added: “We are delighted to welcome SBTRCT to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good.”
The news follows the recent launch of SBTRCT's first-ever campaign, highlighting the beauty industry’s contribution to plastic pollution. The new campaign called on consumers to swap one of their personal care products to a solid or plastic-free alternative.