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ZitSticka's microdart pimple patches arrive in the UK at Superdrug

Chloe Burney
29 May 2024

San Francisco-based skincare brand ZitSticka - known for its microdart pimple patch Killa, which kills acne-causing bacteria – is finally coming to the UK in partnership with Superdrug.

The sought-after range provides an array of products to help with every zit stage from pre-pimple to post-pimple. With prices starting from £7.99, shoppers can get their hands on the brand’s best-selling Goo Getter or the Killa.

Korean skincare brands, such as Hero, introduced pimple patches to the West and soon after found they had a hit on their hands. Since then, an array of competitors have cropped up with their spin on the phenomena - think Starface and its aesthetic take on the skincare must-have.

In 2017, Daniel Kaplan and Robbie Miller founded the digitally-native skincare brand ZitSticka, introducing the microdart pimple patch. In just a few years, the brand has expanded from pimple patches to a line of supplements, body washes and more.

Heyday acquired ZitSticka for an undisclosed sum back in November 2022 to help grow its personal care business, especially in the high-growth category of acne patches.

After finding success through third-party retailers in the US, such as Target and Ulta, the brand is giving the UK a go.

Trish Kozlak, Head of Retail at Heyday, told "ZitSticka's international launch into Superdrug marks an exciting milestone for the brand.

"As one of the UK's leading health and beauty retailers and viewed by customers as a place of discovery, this partnership perfectly aligns with our mission to make effective acne solutions more accessible for all. We are thrilled to bring our innovative, science-backed acne solutions to a wider audience in the UK."

ZitSticka is available online and in-store at Superdrug now.

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