Entering TheIndustry.beauty Awards is simple
- Set up your account via the ENTER NOW tab. Select your category from the drop-down menu. If you want a reminder of the categories you can enter, please visit our The Categories 2026 page.
- Complete the form and focus on your written citation, giving the judges as much information as you can to make your case to win
- Add your supporting documents/images
- You can save your entry and revisit it at any point before the deadline for entries. Remember if you enter before 28 February 2026, you can benefit from our EARLY BIRD entry rate.
- Once you are happy with your entry, make the payment and press submit (you will receive a VAT receipt via email, as well as a confirmation message – please check your Spam folder)
Entry fees:SUPER EARLY BIRD: £125+VAT (until 31 December 2025)EARLY BIRD: £175+VAT (1 January 2026 until 28 February 2026)
STANDARD: £225+VAT (1 March 2026 until 30 April 2026)
Accolade pack:
- Promotional asset to be used on LinkedIn and Instagram (royalty-free use)
- Winners logo to be used on your website and any other digital channels + in store (royalty-free use)
- A dedicated feature on TheIndustry.beauty
Top Tips for entering
- Use stats and data to back-up your case for being shortlisted (please note, we will not publish any commercially sensitive information)
- Please use high-quality images to show your product and business in the best light
- Keep your written citation concise and engaging. Consider using bullet points and section headings to make it easier for judges to digest
- Product and company brochures are fine as supporting information, but should not form the basis of your entry
- If you are entering best new brand, product icon, product collaboration or any of the best new product categories, please submit 8 x samples of each product for the judges to trial. For the technology category, we only require 1 x sample to trial. If you fail to send samples, the judges will not being able to review your entry properly.
Please note:
You can save and revisit your entry at any point before submitting. Once submitted, entries cannot be changed but if you have a concern after you have submitted, please email felicity.teather@theindustry.beauty
You may enter as many categories and, for the new product categories, as many times per category as you wish. if you are successfully shortlisted you will receive one complimentary ticket per company to attend our VIP ceremony on 9 July 2026 at Nobu Hotel London, Portman Square. Further tickets for additional team members are available to buy here. Please note there are no further charges. You will be free to use your winner or finalist logo and social media assets royalty-free, as you wish.
If you are unsure which categories to enter, please check our Categories 2026 page.
Judges decisions are final and no correspondence will be entered into.
Entries will be judged by a panel of experts who are not paid for their time. Decisions of the judges will be final. No correspondence will be entered into. Entries will remain strictly confidential between the entrant and the TheIndustry.beauty.
If an entry is deemed more appropriate for another category, TheIndustry.beauty reserve the right to move it to another category, without notifying the entrant in advance.
Entries are open to global brands and retailers operating in the UK.
The closing date for entries is 30th April 2026. TheIndustry.beauty reserves the right to extend this date for special cases.
Any entries received incomplete, illegible or not complying with the entry criteria will be disqualified subject to the discretion of the chair of the judging panel.
TheIndustry.beauty Awards entries are final once submitted and any fees associated cannot be refunded.
Tickets purchased to attend the awards ceremony are final and non-transferable.
ENTRY FEES:
Super Early Bird (until 31 December 2025): £125+VAT per entry
Early Bird (1 January 2026 – 28 February 2026): £175+VAT per entry
Standard Entries (from 1 March 2026 – 30 April 2025): £225+VAT per entry
Please note each company shortlisted will receive one complimentary ticket to attend the awards ceremony, which takes place at Nobu Hotel London, Portman Square on the evening of 9 July 2026.
A limited number of additional tickets are now available to purchase for £225+VAT. Early booking for tickets is advised as last year’s event sold out. Book your tickets here.
There are no further charges. You will be free to use your winner or finalist logo and social media assets royalty free.
ABOUT THE CATEGORIES
What makes TheIndustry.beauty Awards unique is that, as well as rewarding excellence in product, we also recognise the various business disciplines that go into making a beauty brand or retailer a success, be that excellence in retail (including pop-ups), e-commerce, marketing or purpose. These categories can be entered below. Further down we have a variety of categories to reward excellent product (these categories have been expanded this year so we can celebrate more of your outstanding achievements), as well as awards for spas & services.
New for 2026 – we’ve added more categories to celebrate all of the achievements of our beloved beauty industry, including ‘iconic product categories’ as we recognise innovation doesn’t just come from new products.
Companies may enter as many categories as they wish but please not only one complimentary ticket will be offered per shortlisted company regardless of how many categories you are shortlisted in.
INNOVATIVE BUSINESS CATEGORIES
Sustainability & Purpose
This category is for brands or retailers demonstrating a meaningful purpose beyond their core business of creating and selling brilliant beauty products. We are looking for companies that are truly committed to a cause be it environmental, charitable, community, inclusivity or any or more of these. Companies shortlisted in this category will be able to demonstrate that purpose permeates everything they do and they will be able to demonstrate positive impact. Use your entry to tell us about your strategy and projects and the positive results you have had.
Experience
for brands, retailers or salons taking on-line or off-line (or both) experience to the next level. Is your retail store offering next-level service? Does your online store leverage technology to offer a positive and engaging experience? Is your delivery service second to none? We want to hear how your brand is focused on delivering the best possible experience for your customers at all relevant touch points and how this has brought benefits to your business, such as increased conversion, loyalty and brand sentiment. Use your entry to provide details of your brand’s experience and tell us why it’s market-leading.
The Experience category is proudly sponsored by:
Engagement
Building an engaged community around a brand is crucial and we’re looking for examples of excellence in the field. Community is so important for beauty brands. How do you build yours, which channels do you leverage and why, how do you keep your community engaged (online and in person), how do you involve them in the development of your brand, how do you reward them? These are all questions we’d love to hear the answers to in your entry. Give our judges as much information as possible to help them understand why you are the best in the field.
The Engagement category is proudly sponsored by:
Activation (Pop-up or Event)
This category celebrates an event or pop-up activity that truly helped a brand to engage a new audience. Beauty brands can be brilliant at activations and we’d love to hear of some of the best ones out there. This could be a short-term experiential pop-up event, a one-off event (online of physical) or a longer-term pop-up store. Tell us what you set out to do, how you did it and tell us about the results. We will consider any activation that took place from January 2025 to the end of March 2026 for this category.
Physical Retail
We’re looking for the best examples of bricks and mortar retail in beauty. This can be a new, existing or revamped store environment. Tell us how your physical store/s is/are ground-breaking. We want to see examples of great and engaging store design, value added services and experiences, outstanding customer service and, of course, a great line-up of product. Your entry can focus on a full store estate, a recently opened or refurbished store or one particular flagship. We just want to see a brand that is truly pushing boundaries in bricks and mortar.
Digital Retail
Website, apps, social shopping, live shopping – we’re looking at everything that falls in the broad category of online retail. Is your brand pushing boundaries to drive conversions and loyalty and to offer a superior customer experience? Perhaps you are using AI to aid shoppers with their product selections and to personalise the experience, maybe you are staging live shopping events or offering superior delivery service. Anything that shows you are best in class will be considered by judges, who will also want to see evidence of success.
The Digital Retail category is proudly sponsored by:
INNOVATIVE NEW PRODUCT CATEGORIES
These categories are for existing brands who have added something new and interesting to their line up – entirely new brands should enter the Best New Brand category. For the New Product categories, our judges will consider a single product or a new line-up of products within an existing range. Brands may enter as many new products as they wish into each category. Qualifying launch period January 2025 to March 2026.
Best New Brand
Beauty is a hotbed of launch activity and we’re looking for the best new brand to have launched in the past year. We’re looking for a brand that offers something new and interesting in a crowded marketplace and which can provide evidence of success already. Judges will be taking everything into consideration including formulation, packaging, branding and marketing. Please note for this category, as well as your written citation, we will require 8 samples of your brand’s product to be sent to the address shown when you click through to entry page. Qualifying launch period January 2025 to March 2026.
The Best New Brand category is proudly sponsored by:
Make-up Lip, Cheek & Eye (Mass)
Judges will be looking for a product that offers high performance, quality ingredients and value for money in the field of mass-market make-up for this category. Everything from formulation to applicator (if appropriate), performance and packaging will be taken into consideration. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). This category is for Lip, Cheek & Eye products. For foundations and other complexion products please enter Make-up Complexion (Mass) below.Qualifying launch period January 2025 to March 2026.
Make-up Complexion (Mass)
Judges will be looking for a product that offers high performance, quality ingredients and value for money in the field of mass-market make-up for this category. Everything from formulation to applicator (if appropriate), performance and packaging will be taken into consideration. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). This category is for Complexion products. For Lip, Cheek & Eye please enter Make-up Lip, Cheek & Eye (Mass) above.Qualifying launch period January 2025 to March 2026.
Make-up Lip, Cheek & Eye (Prestige or Luxe)
Since products in this category demand a higher price-point from the consumers, judges will be more demanding too. They will be looking for newness in formats, formulation, application and packaging. High quality ingredients along with high performance will be a must. For foundations and other complexion products please enter, Make-up Complexion (Prestige & Luxe). Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Make-up Complexion (Prestige or Luxe)
Since products in this category demand a higher price-point from the consumers, judges will be more demanding too. They will be looking for newness in formats, formulation, application and packaging. High quality ingredients, fantastic finish and skin enhancing benefits will be a must. For colour cosmetics, please enter, Make-up Complexion (Lip, Cheek & Eye). Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Nail (Mass)
This category takes in at home nail colour, nail art, base coats, top coats and nail treatments. Tell us why your new product offers outstanding results and great value for money. Judges will be looking for excellence in innovation, application and formulation. Nail tools should be entered into the Tools category and technology (such as lamps) should be entered into the Technology category. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Nail (Prestige or Luxe)
This category takes in at home nail colour, nail art, base coats, top coats and nail treatments. Tell us why your new product offers outstanding results and is worth the investment for consumers. Judges will be looking for excellence in innovation, application and formulation. Nail tools should be entered into the Tools category and technology (such as lamps) should be entered into the Technology category. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Skincare Cleanse & Moisturise (Mass)
Judges will consider all cleansers and moisturising products in this category. They will be looking for products that bring innovation, performance and high quality ingredients to the mass market. Consideration will also be given to formats and packaging (and, of course, great value for money) along with any other factors that help enhance the experience for the consumer. For treatments such as serums, exfoliators, masks, specialist and and lip products, please enter Skincare Treatment (Mass). Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Skincare Treatment (Mass)
Judges will consider all types of treatment skincare in this category from exfoliators to masks, serums to eye and lip care. They will be looking for products that bring innovation, performance and high quality ingredients to the mass market. Consideration will also be given to formats and packaging (and, of course, great value for money) along with any other factors that help enhance the experience for the consumer. For moisturisers and cleansers, please enter Skincare Cleans & Moisturise (Mass). Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Skincare Cleanse & Moisturise (Prestige or Luxe)
In this category judges will be looking for standout products across the cleansing and moisturising cateogories. Given the price point, they will be paying close attention to formula, performance, format and packaging and will have high expectations for all. For treatment skincare, such as serums, eye and lip care, exfoliators and masks, please enter Skincare Treatment (Prestige or Luxe). Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Skincare Treatment (Prestige or Luxe)
In this category judges will be looking for standout products across skin treatments, such as eye and lip care, exfoliators, masks and serums. Given the price point, they will be paying close attention to formula, performance, format and packaging and will have high expectations for all. For cleansers and moisturisers, please enter Skincare Cleanse & Moisturise (Prestige or Luxe). Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
The Best New Skincare Treatment (Prestige or Luxe) category is proudly sponsored by:
SPF Face & Body (Mass)
New for 2026, we are recognising arguably the most important category of skincare with an award in its own right. We’re looking for excellence in SPF for either the face or body. We want to see research-backed results, great protection, easy application and value for money. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
SPF Face & Body (Prestige or Luxe)
New for 2026, we are recognising arguably the most important category of skincare with an award in its own right. We’re looking for excellence in SPF for either the face or body. We want to see research-backed results, great protection, easy application and a product that is worth the investment. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Bath & Body (Mass)
We’re looking for exciting new launches in the areas of body care, bathing & shower in this category. Judges will want to see great ingredients, great performance and great value for money. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Bath & Body (Prestige or Luxe)
Judges will expect to see products that offer a truly elevated experience be that based on performance or ritual or both. High quality ingredients, excellent performance and appropriate packaging will all be taken into account. This category will cover all bathing & shower products, along with body care. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
The Best New Bath & Body (Prestige or Luxe) category is proudly sponsored by:
Haircare (Mass)
Haircare is a huge growth area in beauty with NPD and innovation coming thick and fast across all areas of the market. In this category, we are looking for high performance, quality ingredients, innovative formats and value for money. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Haircare (Prestige or Luxe)
The elevation of skincare has inspired the same in haircare. Whether led by a leading industry personality or emanating from an independent brand of international house, the premium haircare market is a hotbed of innovation. We’re looking for products that push boundaries and deliver the ultimate performance. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Personal Fragrance (Mass)
Fragrance is one of the fastest growing categories in beauty right now with new entrants arriving almost on a weekly basis. We’re looking for a great new product that delivers something distinctive to the mass market. Innovation in formats, fragrance and ingredients will all be considered, as well as sales and social buzz. Brand new fragrances will be considered as well as variations on existing favourites. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter) Qualifying launch period January 2025 to March 2026.
Personal Fragrance (Prestige or Luxe)
We’re looking for stunning and original scents that are crafted from the finest ingredients. These fragrances need to tell a story and be packaged in the most elevated manners. Innovation in ingredients and formats will go down well with judges, who will consider brand new fragrances as well as new variations on existing favourites. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter) Qualifying launch period January 2025 to March 2026.
The Personal Fragrance (Prestige or Luxe) category is proudly sponsored by:
Home Fragrance (Mass)
Just as personal fragrance is booming, so is home fragrance. Judges will be looking for great smelling and great performing products, be they sprays, diffusers, candles or any other format designed to bring beautiful scents to the home. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Home Fragrance (Prestige or Luxe)
Judges will be looking for beautiful, lasting fragrances for the home, be they sprays, diffusers, candles or any other format. Quality of ingredients, durability of the fragrance and beautiful packaging will be taken into accounts. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Wellness product
Inner beauty is now a mainstream category be that due to a proliferation of new players entering the space or existing beauty brands expanding into the category. We’re looking for the best new product to enter the market in the qualifying period, be it an ingestible or topically applied product (be it for hair, skin, nails, general wellness or all of these). Proof of efficacy, quality ingredients, innovative formats and market success will all be taken into account. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Technology
We’re looking for innovation in beauty tools in this category. Anything from at-home lasers and LED masks to hair-styling, hair removal, complexion enhancing, oral care or cleansing devices will be considered. Innovative design, proven results and positive customer reviews will all be taken into consideration by our judges. For manual tools, such as brushes and nail files, please enter the Tools category. Please provide at least one sample of your product for testing with your entry (address information will be set out on the entry form when you click through to enter) Qualifying launch period January 2025 to March 2026.
Tools
We’re looking for the very best new manual tools to hit the market during our qualifying period from hairbrushes and stylers to make-up brushes and applicators, beauty organisers, nail files and more. Judges will be looking for innovative design, great results and positive customer reviews. For tech-driven devices, please enter the Technology category. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
Product Collaboration
Beauty is often at its best when two parties come together to create something truly special. In this category judges will be looking for new products, or special editions of existing products, that are the result of a great collaboration. This could be two beauty brands coming together, a beauty brand partnering with a fashion brand, a tie-up with a cultural institution or figure, a collaboration with an expert or influencer or anything along these lines. Judges will be looking for a product that represents the best of both parties and that offers something new and exciting to the consumer. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter). Qualifying launch period January 2025 to March 2026.
The Product Collaboration category is proudly sponsored by:
ICONIC PRODUCT CATEGORIES
Product Icon Skincare
NEW FOR 2026! We recognise innovation doesn’t just come from new products, but beloved products that have been on the market working hard for years. If you have a skincare product that continues to perform in terms of sales and results for your customers, please enter it here. For new products, enter one of the above categories. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter).
The Product Icon Skincare category is proudly sponsored by:
Product Icon Make-up
NEW FOR 2026! We recognise innovation doesn’t just come from new products, but beloved products that have been on the market working hard for years. If you have a make-up product that continues to perform in terms of sales and results for your customers, please enter it here. For new products, enter one of the above categories. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter).
Product Icon Haircare
NEW FOR 2026! We recognise innovation doesn’t just come from new products, but beloved products that have been on the market working hard for years. If you have a haircare product that continues to perform in terms of sales and results for your customers, please enter it here. For new products, enter one of the above categories. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter).
Product Icon Bath & Body
NEW FOR 2026! We recognise innovation doesn’t just come from new products, but beloved products that have been on the market working hard for years. If you have a bath & body product that continues to perform in terms of sales and results for your customers, please enter it here. For new products, enter one of the above categories. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter).
Product Icon Personal Fragrance
NEW FOR 2026! We recognise innovation doesn’t just come from new products, but beloved products that have been on the market working hard for years. If you have a personal fragrance product that continues to perform in terms of sales and results for your customers, please enter it here. For new products, enter one of the above categories. Please provide 8 samples of your product with your entry (address information will be set out on the entry form when you click through to enter).
SPA & SERVICES CATEGORIES
For 2025 we have decided to expand beyond retail and product to recognise excellence and innovation in the aesthetics and spa & services space. Two new categories have been added below.
Best spa/salon (skin, body and nail)
We’re looking for the best spa/salon in the fields of skin, body and nails. The service provider may specialise in one of these areas or offer a combination of all of them. The category is open to standalone salons/spas, chains of salons/spas, or salons/spas located in resorts and hotels for examples. All entrants must be based in the UK & Ireland. Judges will consider innovative treatments, outstanding customer service, investment in staff and a continued pursuit of excellence.
Best aesthetics practice/practitioner
The field of aesthetics is fast-paced and ever evolving and we’re looking for the practice/practitioner that offers innovative and effective procedures, outstanding results and the very best in customer service (pre, during and post procedure). The continued pursuit of excellence and an holistic approach to body and facial aesthetics. The practice/practitioner may offer a wide range of services or specialise in signature treatments. All practices/practitioners must be based in the UK or Ireland. Judges will consider individual practioners or practices, or chains.
HALL OF FAME
TheIndustry.beauty will be awarding three special recognition awards on the evening to people or businesses who have made an outstanding contribution to the industry.
The Hall of Fame Awards cannot be entered and the winners will be selected by TheIndustry.beauty team, along with our esteemed judging panel.