Bleach London to be sold in 3,500 Walmart stores following new deal

Bleach London has announced that is partnering with US-based retailer Walmart for an exclusive deal that will see the hair colour and salon brand being sold across 3,500 stores and online. 

Bleach opened its fist US salon in West Hollywood in June last year, and operates three salons in London. The brand's kaleidoscopic collection of at-home dyes is also sold online in the UK and in the US.

British beauty retailer Space NK also announced today that it was partnering with Walmart to launch its prestige beauty products online and at almost 250 Walmart stores across the US.

From 15 May BEAUTYSPACE NK will sell over 600 products from 15 brands online on Walmart's online shop.