Follow us

Beauty Pie unveils new product edit with makeup artist Sam Chapman

Sophie Smith
28 February 2024

British makeup artist Sam Chapman has partnered with Beauty Pie to launch a collection of nine makeup 'must-haves'. 

Known as one of the pioneers of beauty YouTube, Chapman started out on the platform in 2012 with makeup tutorial account Pixiwoo.

Recently returning to the industry after a period out of the limelight, she boasts a loyal following of over a million on Instagram and a growing presence on her newly launched YouTube account.

Sam Chapman Beauty Pie

From eyeshadows to lipsticks, the new product edit with Beauty Pie marks Chapman's latest beauty launch, having also previously founded makeup brush brand Real Techniques with her sister Nic in 2011.

The collection boasts three modern metallic eye paints for statement eyes, as well as a soft eyeshadow crayon in mushroom brown.

Meanwhile, for lips, the range includes four creamy long-wear liquid lipsticks in some of Chapman's 'go-to' shades, plus one multi-use lip and cheek tint for a sweep of sheer glossy colour.

Sam Chapman Beauty Pie

"I have been a member of Beauty Pie for years, so creating this makeup collection was a) a dream and b) really easy," said Chapman.

"My idea for it? Everything works with everything. I started with eyes, so three beautiful metallic eye paints are the base for the collection. I made a totally fantastic chunky creamy neutral eyeliner, four perfect lip long-wear shades, and a gorgeous, glossy universal cheek stain. All really modern textures and shades I absolutely love."

Priced from £10-14 for members and £25-30 for non-members, the Sam Chapman makeup edit is available online at Beauty Pie.

Free NewsletterVISIT